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It's the Circle of Life! Company That Started Corporate Woke Nonsense Pulls the Plug on DEI Program

AP Photo/George Walker IV, File

This writer thinks you can point to Target as Patient Zero of corporate woke DEI initiatives. It all started years ago with bathrooms and devolved into hiring a literal Satanist, displaying trans-friendly apparel, and claiming employees faced harassments and threats.

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All of this led to a lawsuit on behalf of shareowners that claimed the retail giant 'misled investors about its efforts to guard against social and political risks.'

We love this headline: it's not 'workplace inclusion' that's the issue. DEI specifically and intentionally excludes certain groups of people and creates hostile work environments.

The AP reports (emphasis added):

Discount store chain Target said Friday that it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives that have come under attack from conservative activists and, as of this week, the White House.

The Minneapolis-based retailer said the changes to its 'Belonging at the Bullseye' strategy would include ending a program it established to help Black employees build meaningful careers, improve the experience of Black shoppers and to promote Black-owned businesses following the police killing of George Floyd in 2020.

Which reinforces what this writer said above: DEI excludes certain groups. That's against the law.

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A very novel concept.

That's all the Right has ever asked: actual fairness and hiring the best candidate, regardless of skin color/sexuality or whatever other intersectional boxes a story wants to check.

Much more accurate.

They know.

They like that exclusion.

Might've avoided that shareholder lawsuit.

Definitely the former.

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We have to make sure it doesn't try to rebrand woke as something else.

So fast.

That's correct. They won't discriminate anymore. Pay attention to the people who are mad about this.

Honesty in reporting? The AP doesn't do that.

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