Apparently, Rolling Stone does not train its editors in crisis communication. That, or maybe Senior Editor Christian Hoard fell asleep during that meeting.
Just to review: When your magazine is in trouble for glorifying a murderer on its cover, the proper response from senior editorial staff does not include obscene jokes issued (and promptly deleted) via Twitter.
This is a senior editor at Rolling Stone. pic.twitter.com/lJkHXHRUD4
— John Podhoretz (@jpodhoretz) July 18, 2013
Well then. RT @christianhoard I guess we should have drawn a dick on Dzhokhar's face or something?
— Sal Capaccio (@SalSports) July 17, 2013
Maybe your own. RT @christianhoard I guess we should have drawn a dick on Dzhokhar's face or something?
— Monty Brewster (@ThomasHowell20) July 17, 2013
https://twitter.com/MaFireEMS/status/357662583521689600
https://twitter.com/KarlynMB/status/357653658634174464
@christianhoard story was already covered in news you chose to promote a Bomber.Dick on your face
— Gail Nawn (@lifestop) July 18, 2013
@christianhoard you can eat a fat dick!! #BostonStrong #BoycottRollingStone
— Stacey Nelson (@SisterOfStrange) July 18, 2013
Psst… @christianhoard is a dick from Rolling Stone. Really Rolling Stone, that was dickhead move.
— Rory dela Paz (@rorydlp) July 17, 2013
Hey @christianhoard please come to Boston so I can draw a dick on your face. W/ commentary like yours no wonder Rolling Stone is irrelevant.
— Blackie (@BostonsBlackie) July 17, 2013
Also, the deletion of the incendiary post is likely to generate large amounts of taunting and accusations of cowardice. This is not optimum for your image rehabilitation project.
https://twitter.com/kimkentucky/status/357658948511334400
https://twitter.com/rayhebert_00/status/357651826599923713
@christianhoard hey, what happened to your "dick on his face" post I saw?
— Joe Purnhagen (@jpurnhagen) July 18, 2013
So proud of this tweet you deleted it, @christianhoard? Way to back you and your employer's anti American choices. pic.twitter.com/Ovaa5648Jh
— Rick (@NewEnglandRick) July 18, 2013
Don't worry, @christianhoard, you might have deleted your tweet but #Boston caught it. #BoycottRollingStone pic.twitter.com/I91Oznxxb1
— Justine Marie ♡ (@JustineMarie113) July 18, 2013
Update:
Attempted CYA from Hoard … about the tweet and only the tweet:
Yesterday I made a sarcastic remark here in response to the RS cover controversy. I stand by our cover, but not my tweet – it was (1/2)
— Christian Hoard (@christianhoard) July 18, 2013
inappropriate and disrespectful. I'm sorry. (2/2)
— Christian Hoard (@christianhoard) July 18, 2013
“I’m sorry” … that Twitchy is forever.
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