As we write this post, people who think Memories Pizza was wronged have raised over $500,000 through GoFundMe, an online fundraising platform.

But many on Twitter think the owners of Indiana’s most infamous pizzeria are participating in some sort of “scam” or “con” on gullible Christians and is using their now public thoughts on gay marriage to rake in the dough (sorry!):

Even Esquire writer and verified tweeter Dave Holmes thinks it was one big “grift”:

Yes, Dave … you figured it out. The jig is up!

This is such a simple con, why aren’t more businesses doing it?

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Related:

Tweeter who threatened to rob #MemoriesPizza now admits he lied about getting hacked

Lefty account ‘hacked,’ issues threat to rob Memories Pizza of GoFundMe donations

These lib threats to man who launched GoFundMe for Memories Pizza will make your blood boil [screenshots]

#MemoriesPizza closes due to threats from Tolerance Brigade; GoFundMe campaign takes off

‘Take that fascist freaks’: GoFundMe for Memories Pizza surpasses $100,000 in donations; Update: Now over $200,000