In January, liberal blogger Ezra Klein, formerly of the Washington Post, promised a “new way of delivering the news.” That “new way” is ready for launch, as announced by Klein and Slate’s Matt Yglesias, who will serve as executive editor of Vox:

The best part?

The launch sponsor is General Electric. Both Klein and Yglesias have blasted a system that offers corporations like G.E. major tax loopholes. But if the surplus is invested in the “proper” venture, apparently they’re willing to look the other way.

Yglesias also used General Electric as an example of “terrible” corporate behavior in a December column titled “Dividends are Evil.”