Best ad at the 2014 SHOT Show? That remains to be seen and there’s plenty of competition.

But the guy who had to put up this promo for the Cerakote Firearm Coatings booth definitely gets points for dedication. Because ewwww:

Finish strong, guys. Finish strong.

And maybe just visit the booth instead of scanning the QR code.

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Here’s what gun grabbing looks like at the SHOT Show in Vegas [Vine video]