Beyoncé’s self-titled album took the music world by surprise last weekend, appearing on Apple’s iTunes store without any pre-release hype at midnight Friday. Also taken by surprise: retailer Target, which has since said it won’t carry the CD when it becomes available.
Target spokesperson Erica Julkowski told Billboard that “when a new album is available digitally before it is available physically, it impacts demand and sales projections.” iTunes is the exclusive seller of the album until at least Dec. 18, and most retail outlets won’t receive physical copies until Friday, Dec. 20. Target doesn’t seem happy to be put in that position, but some are suggesting that racism is at play, and possibly sexism as well.
To others, it’s just business.