Yes, it’s true. The pleasant-looking, smiling woman who fronted healthcare.gov for the better part of four weeks has gone missing. And who can blame her?

We thought maybe she emigrated to the Spanish-language site, but no.

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Her photo has been replaced by cute circular icons encouraging consumers to apply for Obamacare by mail, over the phone, or in person. The problem is, those applications reportedly won’t get processed until the website is fixed:

With the supposedly state-of-the-art $600 million HealthCare.gov portal malfunctioning, President Barack Obama is urging Americans to go ahead and try to get health coverage by mailing in a paper application, calling the helpline or seeking help from one of the trained “assisters.”

But the truth is those applications — on paper or by phone — have to get entered into the same lousy website that is causing the problems in the first place. And the people processing the paper and calls don’t have any cyber secret passage to duck around that. They too have to deal with all the frustrations of HealthCare.gov — full-time.

Clearly, it is time for out-of-the-box thinking:

Update:

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