Some kids think parents live to embarrass them. One Utah father decided to live up to that expectation to teach his teen daughter his fashion motto: “Modest is hottest.”

Scott Mackintosh wanted his kid to know her too-short-shorts “maybe aren’t as ‘cute’ as she thinks,” so he sliced up an old pair of jeans to wear on a family night out. There were photos taken, and yes, they went viral after his daughter posted them on Tumblr.

I was absolutely going for shock value and a little bit of embarrassment,” the Daisy Dukes-wearing dad explained.

What do the femme-a-gogues at Jezebel think? Something to do with oppressive phallocracy or something. Also? Down with the “tyranny of modesty” for teenage girls!

Parents have a wide range of views on what’s appropriate for children, but even after reading the post, we’re missing what’s “dangerous” about wanting teenage girls to know that their worth doesn’t come from flashing underbutt when they walk.

Mackintosh wrote in a blog post that there was no “Dad, I get it” moment after he donned the skimpy shorts. But he also told the “Today” show that “his daughter has been better about her choice in shorts.”

“My daughter will always know that her dad loves her and cares about her enough to make a fool out of himself,” he wrote.

That is Jezebel’s idea of a dangerous agenda? Really? A household with age-appropriate expectations for children?

Breitbart News’ Mary Chastain and others took Jezebel to task.