It was more than 20 years ago when toy maker Mattel apologized for putting the phrase “math class is tough” in the mouth of its Teen Talk Barbie, and history repeated itself today when retailer The Children’s Place found itself under attack for selling a girls’ T-shirt expressing a similar sentiment.

Abortion rights group A Is For… tweeted its outrage, which was echoed by some of the group’s celebrity followers.

Despite pulling the shirt from store shelves, the retailer’s attempt at damage control wasn’t fondly embraced.

How will The Children’s Place atone for its sexist messaging and fully demonstrate its commit to female empowerment? Perhaps it’s time to unveil a line of tampon earrings, Wendy Davis nail art kits, coat hanger brooches and “Keep Jesus out of my vagina” T-shirts for pre-teens.