Hours after the crash of Asiana Airlines Flight 214 at San Francisco International Airport, the city’s fire chief reported that two had been confirmed killed and at least 60 of the passengers and crew were still unaccounted for. The whereabouts of Facebook executive and “Lean In” author Sheryl Sandberg, though, were quickly confirmed. Sandberg explained in a Facebook post that she was scheduled to have been on the flight but changed her plans at the last minute — giving the media something to talk about in the vacuum of information relative to the emergency at hand.

It was the Facebook post that launched a thousand headlines.

The fact that Sandberg — who was nowhere near the crash — quickly became the media “face” of the fatal tragedy didn’t sit well with some.

While plenty found the media’s angle on the story ridiculous, Richard Grenell reiterated that media malpractice in the face of tragedy was no laughing matter.

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