Two days after alerting concerned parents that it was “working on addressing this issue,” Nickelodeon has rolled out a (slightly) more substantial statement regarding the Jason Biggs controversy:
The offensive comments made by Jason Biggs last week on his personal twitter account do not reflect our company’s views or values, and we condemn them. Nickelodeon does not support or condone the use of graphic or vulgar language on any of our platforms. It was our mistake to link from our Teenage Mutant Ninja Turtles twitter feed to Jason’s personal twitter account, and we quickly corrected our error. We also insisted Jason use better judgment and discretion in public communications while affiliated with our brand.
It appears from the “while affiliated with our brand” language, then, that Biggs retains his business relationship with Nickelodeon, but the kids’ cable network has put Biggs on notice. But how closely, exactly, is the network paying attention to ensure that Biggs “use better judgment”?
Parents were shocked to find that Nickelodeon was providing direct links to Biggs’ twitter feed via its @TMNTMaster account, giving children one-click access to a stream of vile and sexually explicit tweets (cataloged here), many including photos. A tweet sent out by Nickelodeon under the TMNTMaster account on September 1, three days following Biggs’ tweets about Paul and Janna Ryan, has been pulled from Twitter, but an earlier tweet linking to @JasonBiggs remains live as of Tuesday afternoon.
Biggs’ personal account has been silent since Thursday, although the tweets targeting the Ryans have been deleted.
In all, it’s quite a tepid response, considering the outrage that has led parents to put pressure Nickelodeon’s advertisers and boycott the channel. Is the network’s response sufficient?
Twitchy will continue to follow the story as it develops.
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