Unbelievably ghoulish and repugnant. Worse, they added a winky face. Because a tragic massacre is a wink-worthy butt of jokes and a reason to try to profit and hawk dresses. Disgusting.

Twitter users agree and were quick to rightly call @CelebBoutique on the carpet.

https://twitter.com/NathanWurtzel/status/226379101269811200

https://twitter.com/NathanWurtzel/status/226380437294043136

https://twitter.com/NathanWurtzel/status/226379612270231552

“Red Eye’s” Andy Levy calls it the worst tweet of the day. Indeed.

Go hawk your wares elsewhere, Celeb Boutique. Those with souls don’t find tragedies a cause for joking nor for profit.

Update: More disgusted reaction from those who have moral compasses to guide them.

https://twitter.com/BlitznBeans/status/226384430997073920

Yes.

CelebBoutique may soon be trending and, thankfully, not in the good way. They are also getting the business on Facebook.

People. DIED.

https://twitter.com/llondo/status/226385300446904320

Update: Celeb Boutique just deleted the tweet. Too late, soulless ghouls. All of Twitter already knows that you care more about hawking a dress than you do about people who died.

They now tweeted an “apology.”

https://twitter.com/celebboutique/status/226389454745649153

Oh, they “misunderstood.” Well, Twitter users don’t misunderstand: You are reprobates who sought to profit off of a tragedy.

https://twitter.com/celebboutique/status/226390298736066561

Really? Then why the winky face, Celeb Boutique? That indicates that you clearly knew that the trending topic was not about your dress.

Update: More faux apologizing.

So, your social media team doesn’t know … how social media works? Not bloody likely.

Twitter isn’t buying what Celeb Boutique is again trying to soullessly sell.

https://twitter.com/FoolishReporter/status/226393122886791170

https://twitter.com/llondo/status/226393097976811520