After barely paying attention to the Obamas’ lavish lifestyle for years, some media outlets are tut-tutting former Mass. Gov. Mitt Romney for having the audacity ride a jet ski during his recent vacation in New Hampshire:

Boston Globe columnist Joan Vennochi writes:

The last thing Mitt Romney needs is a John Kerry moment that conjures up F. Scott Fitzgerald’s description of the very rich: “They are different from you and me.”

But like an early Independence Day gift to Democrats, there it was: the image of a grinning Mitt and wife, Ann, enjoying a perfect summer day on a jet ski on Lake Winnipesaukee in Wolfeboro, N.H., where the GOP’s presumptive presidential nominee owns a lust-inducing lakefront vacation home. The photo of the contented pair skimming joyfully over the water is a natural bridge to the next, less-quoted, line from Fitzgerald’s 1926 short story, “The Rich Boy”: “They possess and enjoy early, and it does something to them, makes them soft, where we are hard, cynical where we are trustful, in a way that, unless you were born rich, it is very difficult to understand.”

A U.K. Telegraph article about the jet ski incident was titled, “Mitt Romney’s jet ski pictures carry unwelcome echoes of John Kerry.” That article’s subtitle: “Mitt Romney risked evoking the spirit of John Kerry’s failed presidential bid on Monday when he was pictured riding a jet ski on the water in front of his $8m New Hampshire home.”

Some Twitter users piled on:

Even a few conservatives chastised Romney:

Talk show host Laura Ingraham: “Should Romney call the ceasefire or get out there on the trail and get off the jet ski?”

The Wall Street Journal: “Meanwhile, the Obama campaign is assailing Mr. Romney as an out-of-touch rich man, and the rich man obliged by vacationing this week at his lake-side home with a jet-ski cameo.”

In truth, jet skis are not outlandishly expensive. They are enjoyed by Americans of many different income levels, not just the ultra-rich.

Here is a small sampling of Twitter users who rode jet skis during the last day or two, or are planning to do so today. Not one of them is named Bill Gates or Mark Zuckerberg:

Some Twitter users (rightly) detect a media double standard: