Tidy Cat, the makers of cat litter, put up this billboard near a Cincinnati neighborhood called Over-the-Rhine:
The billboard received lots of criticism on Twitter:
Cincinnati.com has background:
Tidy Cats has an ad campaign, called NoMorePU, to sell the deodorizing wonders of its cat litter. It placed a large billboard about a mile north of Over-the-Rhine, saying: “You’re so over Over-the-Rhine. Life stinks.”
People who live in, work in or just appreciate Over-the Rhine were not amused, so this weekend they went to Twitter, Facebook and the Tidy Cats website to raise a stink about the campaign.
The company spent much of the past few days apologizing to individual Twitter users. A small sampling of Tidy Cat’s apology Tweets:
More information about the story here.