Company Tidy Cat tweets apologies for calling Ohio town 'stinky'

Tidy Cat, the makers of cat litter, put up this billboard near a Cincinnati neighborhood called Over-the-Rhine:

The billboard received lots of criticism on Twitter:

https://twitter.com/#!/winemedineme/status/188650007442894848

https://twitter.com/#!/TLSchwarting/status/188654084188930048

https://twitter.com/#!/HistHouseRestor/status/188694700088233984

https://twitter.com/#!/JoshuaTye1/status/189462092003291137

https://twitter.com/#!/TheCincyBrass/status/189469844859650048

https://twitter.com/#!/faithgg/status/189108612835192833

Cincinnati.com has background:

Tidy Cats has an ad campaign, called NoMorePU, to sell the deodorizing wonders of its cat litter. It placed a large billboard about a mile north of Over-the-Rhine, saying: “You’re so over Over-the-Rhine. Life stinks.”

People who live in, work in or just appreciate Over-the Rhine were not amused, so this weekend they went to Twitter, Facebook and the Tidy Cats website to raise a stink about the campaign.

The company spent much of the past few days apologizing  to individual Twitter users. A small sampling of Tidy Cat’s apology Tweets:

https://twitter.com/#!/TidyCats/status/189447651090120706

https://twitter.com/#!/TidyCats/status/189021976579420161

https://twitter.com/#!/TidyCats/status/189006328377774080

https://twitter.com/#!/TidyCats/status/188990417126174720

More information about the story here.