Some of the words and phrases:

Birthday celebrations , expensive gifts, vacations, and prizes, homes with swimming pools, loss of employment, nuclear weapons, religion., terrorism, violence, war and bloodshed, weapons (guns, knives, etc.)

Reaction:

https://twitter.com/#!/netdance/status/188300813859434496

https://twitter.com/#!/danshirley/status/188349561838911488

https://twitter.com/#!/cbsbaltimore/status/188627529609916416

https://twitter.com/#!/GamesJuegos/status/188645224136978432

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