Looks like the Wall Street Journal just snatched up a new member for their social media team… right out of the New York Times’s office.

https://twitter.com/#!/lheron/status/180383893030043648

Several current WSJ editors and one former WSJ editor took to twitter to express their happiness with the new hire.

https://twitter.com/#!/emilysteel/status/180383438422028288

https://twitter.com/#!/rajunarisetti/status/180382926020689922

https://twitter.com/#!/zseward/status/180395350731923456

However, NYT’s employees were decidedly┬áless happy about the situation.

https://twitter.com/#!/NickKristof/status/180384436985139201

https://twitter.com/#!/nytjim/status/180400925117128704

Buzzfeed’s Ben Smith thinks it’s a smart move for the Wall Street Journal.

https://twitter.com/#!/BuzzFeedBen/status/180400420244570112

Poynter’s Steve Myers tweets out some insight on exactly why the WSJ hired “digital alchemist” Heron.

https://twitter.com/#!/myersnews/status/180406268203237377

She turns tweets into gold, eh? We’re surprised Ron Paul 2012 didn’t snatch her up first…