Yes, it’s true. whoever runs the official twitter account of the Lakers thought it was a great idea to tweet a picture of Kobe Bryant in order to commemorate the anniversary of the 9/11 attacks. The tweet was deleted, but as you know, Twitchy is forever:


If you squint really hard and maybe grab a microscope, you might catch the tiny image of a 9/11 ribbon on Kobe’s jersey. Seems a little out of proportion for the horror of that day, though.

This apology was issued via email:

We apologize to anyone who took this differently than we intended and were therefore offended by it. We used a photo of how we commemorated 9/11 in the 2001-02 season, shortly after the tragedy occurred, because we wanted to show our support of what we felt at that time and continue to feel now.  Out of respect for the intensely personal nature of how people remember this day, and that we recognize that not everyone understood the intent of our message, we pulled down our tweet and photo.  Ultimately, our intent was to honor the spirit of remembering a day that we should all never forget.


Douche-pology: AT&T sorry if you thought its tacky 9/11 tweet was in ‘poor taste’

Marriott apologizes for ‘perceived insensitivity’ of 9/11 muffin giveaway

  • bluemount

    You mean we should never forget Kobe?

  • schveiguy

    What this says: Never forget what Kobe looked like with hair.

  • John Howard

    My takeaway from all this hubbub is never forget but never let anyone know you never forget. Am I right?
    I saw TV commercials ALL DAY from numerous companies saying the same thing.

  • Elaine

    There’s a lot of apologizing for offensive tributes to 9.11 victims and heroes this year.

    • Marcy Cook

      Because they thought we were asleep or had backed down and therefore it was safe to be offensive about 9/11. They were wrong.

    • Katelyn Weber

      There SHOULD be a lot of apologizing. However, so far, all I’ve seen are these pseudo-apologies that start out with “I’m sorry if you thought that/were offended by/misunderstood…” That’s not an apology – that’s blaming everyone else for your stupid mistake. Owning up to a mistake sounds like this – “We apologize for posting/saying/doing something really insensitive and stupid. Please forgive us.”

      • disqus_i5iG79yVTk

        Sorry Katelyn, but your puritanical thinking is annoying to me. Your mindset is as such: I deem you a witch, for which you must repent. If you don’t sincerely repent for your witchcraft, I accuse you of insincerity. If you claim you aren’t a witch and merely explain why your actions were misinterpreted as witchcraft, I accuse you of insincerity. There is no room in your thinking for the accused witch to be anything other than a witch. Such is the arrogance of the puritan (you).

        The apologizing should come from the people who misinterpreted this gesture of respect. The negative mindset it takes to assume someone is goofing on this guy’s hair is mind boggling. There is absolutely no connection. In fact there is obviously no intent at humor. And a brief look reveals the ribbon. All of these people who jump to negative conclusions are not only at fault for their own miserable outlook on life, but also of inflicting it on the rest of us.

        You should be apologizing to the rest of us for your mindless negativity, and for the haughty opinions that people should only be allowed to commemorate in one manner rather than than another. While intentional mocking and overt humor is disrespectful during a somber occasion, assuming an attempt to show respect is actually mocking (for no good reason) is FAR more disrespectful. On top of the initial negativity and the arrogant expectations, you demand a deep and sincere apology as well? Ridiculous!

        I think the accusations of insensitivity should go in the other direction. Ruining a genuine attempt to commemorate a somber occasion is outright disgusting, and most definitely insensitive. Such people should be ashamed of themselves for their negativity and total disrespect for the intent of the original message. When the reaction is unwarranted and hyper negative, it is not the original act that must be excused, it is the reaction.

        A true apology should come from a clear and obvious error on the part of the apologizer. If it is not obvious, or if the other party is more at fault, for the sake of peace, one party should apologize for the ‘misunderstanding’ and nothing more.

        Stop disdainfully assuming other people are ‘stupid’ solely because of your incapacity to understand them. And please stop arrogantly expecting others to apologize for YOUR inability or unwillingness to understand.

        • Katelyn Weber

          Do you feel better now? If these companies are compelled to apologize in the first place – blaming the people they have offended for being offended is not the way to do it. There’s nothing puritanical (lol, btw) about expecting sincerity out of an apology – especially a voluntary one. The only unwarranted, hyper-negative reaction here is coming from you. You could stand to take a little of your own advice and stop “disdainfully assuming” that people are “incapable” and/or “unwilling” to understand something simply because they disagree with you. Good job on the essay though. I hope you get an A.

          • disqus_i5iG79yVTk

            You’re funny…slightly. In this particular instance you are wrong. Again if someone isn’t wrong, the expectation for them to apologize is wrong. Apologizing for the ‘misunderstanding’ in such a situation is the right thing to do, not because one is wrong, but just for the sake of peace. It is annoying to me when people expect or demand an apology when they don’t deserve one. By what you wrote, it seems like you don’t get that concept, which I feel comes from arrogance.

            I write much faster when I’m annoyed, so I tend to get long winded. And for that, I sincerely apologize.

          • Ted H.

            err no. Apologizing for someone misunderstanding you is meaningless drivel, and for any “sake of peace” means the apologist is spinning it…”apologizing” w/o really being sorry, just to get you, the complainer, to shut up about it.
            “We’re sorry if this offended you” means the ‘offender’ does not see any issue with it.
            “We’re sorry we did this, it was in poor taste” means they do have an issue, or at the very least some crisis of conscience hit.

            As for you being long-winded, apology accepted 😉

          • disqus_i5iG79yVTk

            It is mostly ‘drivel’, and for whatever reason it does shut people up. Though misunderstanding is often the fault of both the sending and receiving parties, so in that sense an apology for the misunderstanding is not “spinning” but merely explaining. If you think someone owes you an apology and they merely explain instead, that is the moment you need to look into yourself and question your own POV by seeing through their eyes, instead of this nonsense about the other party needing to step up with a “real” apology.

            I am really sick of the initiators of negativity trying to equate imaginary negativity and/or the reaction to their own negativity with their own, as if they are the same. If someone intends for something to be positive, those people who choose to make it negative are mostly at fault. They are the initiators of the negativity. There is no alternate reasonable explanation. It makes me ill to hear so many people start down that road and blame others for it.

            I’m not starting the negativity here, I’m reacting to it, because I’m sick to death of it. I’m not ‘misinterpreting’ the negativity. It is blatant unnecessary madness. It is an age-old behavior rooted in the more base of human instincts. When one deliberately or habitually interprets the words of others negatively, in the absence of evidence to support a negative interpretation (which too many people do) it brings all of us down a notch. Seriously you people need to just stop it! …all of you! You people deserve to be scolded. The world would be a better place if you would simply stop hiding behind your imaginary slights and insults, and stop expecting others to apologize when your own imagination runs amok.

            This isn’t the first instance of people acting like this, and it always has annoyed me. I’m just fed up with it, and will loudly speak/write against it every time I see it, until you people learn. I’m resigned to the fact that most people will never learn to control their own initiation of negativity, and my fate to live in a world with such people, but don’t expect me to be complacent. Keep annoying me like this folks, and the long-windedness will become never-ending. I won’t apologize for it this time.

            I frequently accept when I’m wrong, when I’m presented with a well based argument. Every time I do so, I become less likely to take the wrong side of an argument in the future. Most of you never do this. If you did, you would be less likely to misinterpret others negatively, because you would be more likely to see and evaluate alternate points of view before reacting to them.

            I oppose the baser instincts of humans. No matter how hard they try to justify those instincts, I will always recognize the fact that they are harmful.

          • Ted H.

            Brevity is the soul of wit…

          • disqus_i5iG79yVTk

            I’m not trying to be amusing. In the sense of amusement, brevity is usually best. In the sense of wisdom, meaning is more important than brevity. In this particular case, since lengthiness and well-based reasoning is annoying to those who react to things with baseless negativity, it is a case of eye-for-an-eye. A short negative quip would only demonstrate hypocrisy on my part. Annoy me, and I return the favor. Both the content and the lengthiness are a part of the meaning I intended. Have a great day!

          • Ted H.

            Jimmy may crack corn, but i still dont care. I’ll leave you to your conversation with yourself. Cheers

          • disqus_i5iG79yVTk

            Ah but you do care. I win. You lose. :)

  • gman213

    Does anyone have meetings in these organizations to discuss how to appropriately do these things? Or do they just all get drunk and Tweet?

  • The Penguin #PublishThatSh*t

    “Any publicity is good publicity?” Got people talking…i guess.

  • Right Wired

    Not offensive.

  • Peyton

    Social Media Rules for Sensitive days: Do not tweet anything with your logo in it. Do not make mention of your company in a remembrance related post or tweet. If you wish to commemorate the day, tweet the names of victims, post pictures of Memorials, or post stories of heroes. If you can’t do the above, it’ probably better to stay of off Social Media for the day.

  • JoeMyGodNYC

    Let’s all take a moment to remember Freedom Fries…

    **wipes away tear**

    ***has American bald eagle land on protective gloved hand***

    ****Ted Nugent shoots something****

    • Markward

      Lets all take a moment why Joe is a lonely, pathetic troll.

      Then again, it is joe.

    • Ted H.

      Let us remember this day, when Pearl Harbor was attacked

      ** wipes away tear **

      *** holds aloft a snocone ***

      **** Anthony Weiner tweets something ****

      Yeah, makes about as much sense, doofus

  • radicallyalyssa

    I get their point, but I NEVER would have understood that. They should have cropped it to just the ribbon if THAT was what they were trying to highlight. Not a gross Lakers player.

  • fireandreamitchell

    Being a Lakers fan as I am, I have to say this is disgraceful. Training camps for the NBA don’t even open to October, WTF was the purpose of this? Never forget Kobe? He’s on his last legs anyway.

  • Markward

    First Magic and Obama Care, and now this. Its like the lakers want us to hate them. I’m not normally a Celtics fan, but now I’ll root for them every time they meet up with LA.

  • disqus_i5iG79yVTk

    In a dangerous world, the assumption of harm is a necessary human survival instinct. Not only does it protect people from dangerous animals, foods, and such in the wild, it also helps people avoid getting shot, stabbed, burned, fired, or blackballed in modern human society. While there is this important good side to the instinct, the bad side of it must be controlled by the human intellect for modern society to exist and prosper. The bad side of it, left unchecked, may only lead to quiet misery, but at it’s worst, it will often lead to terrible and horrendous actions. If we do not use our intellect to control this instinct, it will often lead to humans misinterpreting each other’s actions or words in a negative light,. Sometimes it may only spoil an important occasion or a gesture of goodwill. At the other end of the spectrum it could lead to wars and witch-hunts.

    I encourage everyone in a normal social setting to use their intellect when they feel this instinct taking over. In such a setting there is room for hesitation. Usually there will be no immediate consequence if one pauses to ascertain the situation. There won’t be a lion jumping on top of you, if you choose not to assume harm. For a better world, this is the right way.

    In an unthinking world etiquette can replace thought and allow a smoother interaction, so long as everyone is properly programmed. In this large diverse world though, obligatory etiquette is entirely insufficient and hinders diversity unnecessarily. A strong culture that promotes and depends upon both intellect and positivity, rather than obligatory etiquette, is far more apt to lead to a more prosperous society. Maybe one day I can experience and prosper from a more positive society, if those of you reading this would help me do so. It starts with the little things, like your reaction to a tweet.

    In other words, stop leaping to negative conclusions about each other and THINK before you react to others negatively! I’m tired of it!

  • Mount Everlasting LOL

    It’s how they commemorate 9-11 Go get a life m/

    It’s not offensive

  • Mount Everlasting LOL

    It’s how they commemorate 9-11 Go get a life m/

    It’s not offensive