Well, this is interesting. Apparently, Nickelodeon prides itself on its kid-friendly reputation, and it takes its employees’ social media presence very seriously:

Talent managers and casting agents say Disney Channel, Nickelodeon and Cartoon Network often monitor posts by cast members on [social media] sites for messages that might harm their shows’ prospects with fickle youthful viewers.

The networks order them to take down posts that might reveal too much about characters, plot twists, casting or comments that might offend advertisers. (emphasis Twitchy’s)


“We expect our talent to exercise discretion in all aspects of their lives,” said Nickelodeon spokesman George Cabico.

Is that so? Funny, then, that Nickelodeon has thus far exercised no discretion of its own when it comes to Jason Biggs. Biggs, voice of Leonardo in Nick’s upcoming “Teenage Mutant Ninja Turtles” reboot, recently sent out absolutely disgusting tweets about Paul Ryan, Janna Ryan, and Ann Romney, and he has a history of spewing filth via Twitter. Yet Nickelodeon hasn’t asked Biggs to take down “comments that might offend advertisers.” Or parents. Or the children themselves. In fact, Nickelodeon has actively promoted Biggs on Twitter.

Gee, for a company that’s so concerned about its reputation, Nickelodeon sure does take a crappy approach to positive branding.

  • http://twitter.com/cyndybauers Cynthia Bauers

    We have not missed Nickelodeon a bit. We LOVE Hallmark and tolerate Disney.

    • Erica Mathis

      Why on earth would you tolerate Disney? It’s like a porn channel targeting kids, it’s disgusting, disturbing, troubling and typical of the liberal freaks in the media. No one who loves and wants to raise their kids with respect and morals would ever let them watch the trash that is Disney

  • Concerned Mom

    I know not to trust anyone and even though I don’t let my 8 year old on twitter, facebook, etc. I do let him on Nick.com thinking its ok and have actually checked out twitters of people from the shows he watches like iCarly and I have to say those young actors and the creator of the show are fantastic. They know young children may be looking and they are appropriate and nice and respectful so I was thrown for a loop with this Biggs pig. Nickelodeon has gotten an email from me telling them how angry I am that they would link a twitter account without ever checking it out. Its seems Biggs and his wife thrive on disgusting tweets. I blame Nick for not doing the responsible homework that a children’s channel needs to do. The Biggs are just immature morons who think they are funny I do not expect anything from them although I guess I should since the cast of iCarly is much younger but apparently raised better then those two immature idiots. Anyway I guess I will have to make sure my kids know not to just click on anything on Nick.com.

  • http://www.facebook.com/scott.cagle.142 Scott Cagle

    “Yet Nickelodeon hasn’t asked Biggs to take down “comments that might offend advertisers.” Or parents. Or the children themselves.” Shouldn’t that be “Or the /fickle/ children”?

  • grais

    His twitter page is still full of filth. Yeah, he deleted the Romney/Ryan/Christianity tweets, but it’s still full of filth. They aren’t “monitoring” it very “often.”
    Or are they?

  • AMERICAN Kafir™(KAdams)

    Maybe Twitchy should remove “Jason Biggs” from their category line at the top of their website. Exposure is all well and good, but they are giving him a spotlight here. To have a category to himself, I’m sure just adds to their sick conceit of themselves. Re: Biggs_ASSistant Twitter account.

    • RaggedyAnn46

      I understand exactly what you’re saying, but if everyone turns away from the bile that people like Jason Biggs and Jenny Mollen keep spewing, then no one takes a stand on anything and the vile ones win anyway.

      • AMERICAN Kafir™(KAdams)

        I can see your point also, but for some people, negative attention is the best way to make sure they keep doing it. Like that guy in Canada that murdered people, then was caught in Europe as he was watching himself on the news on TV.

        • http://twitter.com/EzeBreezeChick Amy Walsh

          I think you both have equally compelling arguments – I believe it’s a matter of balance and follow through as parents. Keeping a watchful eye on our kids, doing what we need to do (boycotting, etc.) to make our stand, not give a foothold or pedestal to those but not sticking our heads in the sand, either.

          • RaggedyAnn46

            Amy I agree because I see KAdams point, too.

  • RaggedyAnn46

    “Yet Nickelodeon hasn’t asked Biggs to take down “comments that might offend advertisers.” Or parents. Or the children themselves.”

    Offend what advertisers? I’ve written to over half of them, gotten generic emails from the majority, thanking me for contacting them and stating that my email will be forwarded to proper management…blah blah blah..all except for General Mills who let me know that they are standing with Nickelodeon. The rest, I never heard from. ~Boycotting all the advertisers at this point until I hear full details on where each of them stand.

  • disqus_LASIg6epmj

    Since Nick & pretty much everyone else (other than us commenting on Twitchy) are giving him a pass for being horrid, I’d stop featuring him here. But, then again, it’s not up to me. 😉

  • conservativechick

    I SAY RT every word he says but “insert” Michelle, Malia or Sasha Obama” into the conversation as his victim. Watch how FAST it stops!

  • SandPatrol

    Fun fact, this article came out after everybody made a huge stink about Biggs’ Twitter. Maybe it helped them create this strategy

  • CaseyGeorge

    Honestly, I’m kind of getting sick of the Jason Biggs story on here…yeah, he said some nasty stuff. But we can’t claim to be supporters of the Constitution and then bury him for using his free speech. And it would also be hypocritical to call for his firing for using his 1st amendment rights.
    I say as long as nickelodeon no longer promotes his twitter account, we just let Jason Biggs be who Jason Biggs is, a D-List actor who is only known for having sex with a pie

    • gekkobear

      “And it would also be hypocritical to call for his firing for using his 1st amendment rights.” really?

      “Congress shall make no law respecting an establishment of religion, or
      prohibiting the free exercise thereof; or abridging the freedom of
      speech, or of the press; or the right of the people peaceably to
      assemble, and to petition the Government for a redress of grievances.”

      How does a group of private citizens in the nation asking a corporation to fire an employee equate to Congressional action and legislation in your mind? Are we proposing CONGRESS MAKING A LAW here?

      Are you under the impression everyone commenting here is a Congressperson proposing making a law to force Nickelodeon TV to fire Jason Biggs?

      Sorry, I’m not seeing how my asking (or even demanding) that Nickelodeon TV fire Jason Biggs equates to Congress making a Law. Do I have the power to make laws with my personal actions?

      Nobody told me… how exactly do i go about doing that? There are a lot of laws I’d love to unilaterally enact… but I didn’t realize I had this ability.

    • http://twitter.com/EzeBreezeChick Amy Walsh

      In fact, we are supporters of the Constitution because the 1st Amendment, as every law, is meant to be used responsibly and within limits.

      Under Miller v. California [1973]), speech is unprotected if (1) “the average person, applying contemporary community standards, would find that the [subject or work in question], taken as a whole, appeals to the prurient interest” and (2) “depicts or describes, in a patently offensive way, contemporary community standards,[14] sexual conduct defined by the applicable state law” and (3) “the work, taken as a whole, lacks serious literary, artistic, political, or scientific value”.[15] Some subsidiary components of this rule may permit private possession of obscene materials at one’s home.[16]
      I’d say that about covers it.