Olympic great Bruce Jenner took a backseat to his wife, daughters, and Kanye West at the L.A. Clippers basketball game tonight. Yes, that’s him on the right in the second row behind his courtside-parked family. The dishonor had TV viewers abuzz on Twitter, which sent “Bruce Jenner,” “Kim and Kanye,” and “Kardashians” trending in the U.S. This is one well-oiled publicity machine.

https://twitter.com/SarahL_Cook/status/283790334528471040

https://twitter.com/BeeeRC/status/283790016688304128

https://twitter.com/Aaron_OGundipe/status/283786372878315520

https://twitter.com/Ty_louise/status/283789804989190145

Good point:

Let’s hope so: