Yep, the president of the United States took to his Twitter account last night to promote $30 Obamacare t-shirts with the initials “BFD.”

Some wondered:

https://twitter.com/#!/Jenwahlberg/status/183354584230670336

It’s a reference, of course, to when Vice President Joe Biden hailed the costly, constitutionally suspect legislation as a “Big F**king Deal.”

Flashback:

Twitter reaction was not altogether positive:

https://twitter.com/#!/ReachInc/status/183350006282072064

https://twitter.com/#!/tessamariexoxo/status/183355520869072898

https://twitter.com/#!/flatbrok/status/183355354606870528

https://twitter.com/#!/fieldhousemedia/status/183354940989779969

https://twitter.com/#!/LeMelle80/status/183442096630415360

https://twitter.com/#!/abshaver/status/183508254482116608

When Internet memes collide! #ilikeobamacare meets #bfd:

https://twitter.com/#!/themick1962/status/183441428372926465