No, for real. The New York Times wrote an article in which they referred to singer Bruce Springsteen and “Bruce Springstein.”

Worse, they did it a number of times. A screenshot from the updated The New York Times article:

Perhaps the New York Times writer was just so horrified by Springsteen’s creepy ode to Obama that he invented a new singer?

Hilarity, of course, swiftly ensued.

https://twitter.com/HoagieHaus/status/266580240292270080

Heh. More, please.

Update: And, the hilarity continues. Now with more hashtag. Enter: #BruceSpringsteinSongs

https://twitter.com/NathanWurtzel/status/266605085788876801

https://twitter.com/NathanWurtzel/status/266604318550011904