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New York Police Department's #MyNYPD outreach effort hijacked

The New York Police Department was hoping to address its PR problem, not a brutality problem. The #MyNYPD hashtag was set up so that citizens could submit photos of themselves with New York police officers, like this:

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However, as Aljazeera reports, it wasn’t long before the hashtag had been hijacked, particularly by members of the Occupy movement who wanted to show their NYPD in action.

https://twitter.com/PoliticalVodka/status/458778580730667008

https://twitter.com/WillRollerson/status/458778495565328384

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https://twitter.com/R0NS0L02/status/458777606964277249

https://twitter.com/KevinCarson1/status/458781892662157312

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https://twitter.com/R0NS0L02/status/458779908169142272

https://twitter.com/R0NS0L02/status/458778590469844992

While the PR effort might seem to have backfired, it did “open a dialogue.”

https://twitter.com/sibyllachips/status/458782495220453376

 

 

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