Considering the resurgent popularity of GIFs —those low-res looping computer graphics — you’d suspect that Kmart might be on to something with its new Christmas ad, featuring a happy couple “GIF-ing out” in their driveway. Instead, reaction on social media has been anything but kind.
No, you’re not.
Not only is the ad annoying; it’s controversial. The creators of the Graphics Interchange Format have said that their invention is pronounced “Jiff.”
Surely someone out there likes the ad?