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Kmart's 'GIF-ing out' Christmas ad annoys nearly everyone

Considering the resurgent popularity of GIFs —those low-res looping computer graphics — you’d suspect that Kmart might be on to something with its new Christmas ad, featuring a happy couple “GIF-ing out” in their driveway. Instead, reaction on social media has been anything but kind.

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No, you’re not.

https://twitter.com/MrLowman90/status/406922566260236288

https://twitter.com/OverTheBaggy/status/406281132271869952

https://twitter.com/chodepizza/status/405928788670046208

https://twitter.com/thatonegirlLDR/status/405812996615569408

https://twitter.com/mcgivemeabeer/status/405510203245723649

https://twitter.com/meyer_dci2012/status/406815281550340096

https://twitter.com/diamondvendetta/status/406707900988399616

https://twitter.com/TheGageGoon/status/406682460475256833

https://twitter.com/gorystyles/status/406638252821860352

Not only is the ad annoying; it’s controversial. The creators of the Graphics Interchange Format have said that their invention is pronounced “Jiff.”

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https://twitter.com/hanner2012/status/405709084201979904

https://twitter.com/nathan_c_w/status/405548954013548544

Surely someone out there likes the ad?

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