It really is amazing that the new @Beyonce album came out with no hype. Just like Anchorman 2!—
Rob Lowe (@RobLowe) December 16, 2013
Good one! The makers of “Anchorman 2″ have made sure that Will Farrell’s character, Ron Burgundy, has been seen everywhere possible, to the extent that Farrell co-anchored a real newscast at a North Dakota station to promote the film.
Lowe is not alone in feeling the media saturation. CBS News’ Mark Knoller is suffering promotional fatigue as well.
I've seen so many promos, appearances and interviews by Will Ferrell over past weeks, I feel like I don't need to see the Anchorman movie.—
Mark Knoller (@markknoller) December 16, 2013
Boy, the Ron Burgundy movie may be good, but the eternal earned media rollout is gettin tiresome.—
Neil King (@NKingofDC) December 16, 2013
Some wiseguy had to say it.
Boy, are we sorry we missed this: