‘Oh. My. God.’: Check out Esquire’s horrible 9/11 photo fail; Update: Esquire tweets douchey apology

Oh dear:

Truly unfortunate.

The page appears to be fixed:

But the damage has been done.

Editor’s note: The title was changed to correct for a typo, and this post has been updated with additional tweets.



Esquire issued an apology. Or, rather, a douche-pology:

“Relax everybody”?

  • Clayton Grant

    wow … I wish I could find this unbelievable. Somebody needs a beatdown!

    • Canadian in USA

      Unfortunately, nothing surprises me anymore with these guys. Their insensitivity knows no bounds.

      • 3seven77

        Yeah, that wasn’t an “accident”. Some jackass thought it was funny and was hoping no one would notice.

        • bungopony

          Probably assumed everyone’d think it was as edgy&clever as (s)he did.I like ShimRimmels’ answer.

          • Pamela

            edgy like the Boston Bomber for Rolling Stone…scumbags!

          • bungopony

            Exactemundo!(OK,now you know-bungopony is actually Herb Tarlek)

      • beebop1952

        Once you can rationalize killing a baby? The rest just happens by, uh, evolving.

  • OLLPOH ~ America

    O. .M. .G!

  • Michelle

    Without doubt the worst photo fail ever.

    • Midnight Cow

      I worked in TV news, and here’s one I’ll never forget:
      Our lead anchor reported on a car accident during the holidays, tapes were mixed up….picture this….as the anchor read the words, “an elderly man was ejected,” the video showed Santa Claus being launched out of a cannon. We got a few phone calls.

      • Texan357

        Thanks for that bit of levity

      • journogal

        I shouldn’t’ve laughed, but couldn’t help it. I have to asked, who got reamed out from the mix up?

        • Republicanvet

          Well, according to their sh!tty non apology…nobody got reamed. They’re all relaxed.

          • journogal

            Not Esquire, which I agree with your view of their so-called non-apology, but I was talking about the poster who worked at a news station.

          • Midnight Cow

            Journogal — I’m sorry for the late reply, just getting back in here. If I remember correctly, it was one of those “everyone” kind of things, since it was embarrassing for the station and there were several people who should have potentially prevented it from airing like that. I actually still have it on my blooper reel somewhere.

      • Michelle

        Thanks for the giggle – most photo fails are comical. Unfortunately, this one is horrific. I imagine it was a horrible mistake and the person who made it feels awful right now.

        • bungopony

          I doubt that.

          • Michelle

            And that’s OK. My gut reaction is not to always assume the worst of someone or something. The mag also posted this morning a story about the man in that picture, so it’s entirely possible (and even most likely) it was a mistake or glitch considering the picture was intended to be attached to the story about that man. Esquire’s response to the mistake was pathetic to say the least, but it was still a mistake.

          • bungopony

            That’s partly why I don’t think it was a mistake.Their response was a bit like a kid whose mom finds dope in his pants pocket on laundry day-“It’s not mine&quit snooping!”
            Also,I’m sick of giving louts like these the immense benefit of the miniscule doubt,only to later discover they were bullsh*tting all along.

    • $7610427

      Our school district’s Education Foundation posted an article on Facebook about a long time educator that was being honored with an award. The title of the article, “It Started in Kindergarten”. The image that posted with it…Jerry Sandusky. :O

      Thank goodness I was on FB when they posted! I immediately got on the phone and started calling people. The gal who created the posting was mortified and didn’t even know how to change the image. She deleted it until someone could help her. LOL

  • dts3204

    What do you mean fail, they did it on purpose. I mean when was the last time that picture was shown in public…….

  • JoeMyGodNYC

    I saved this JetBlue ad from the October 2001 issue of the American Express members magazine “Departures.” It arrived ten days after 9/11 and had probably already been printed by that day.

    • JoeMyGodNYC

      And from that same issue.

      • Clete Torres

        Every time I see an old ad, or pre-9/11 TV show or movie and they have the towers in it, it makes me both sad because…you know, and at the same time happy to see them, because they represent a better time, a time in our past when we felt safe on our own soil.

        Thanks for sharing those, Joe.

    • journogal

      Issues usually go to print 6 to 8 months in advance (nothing better than working on Christmas/holiday issue in July.) I was at a conference a few years after 9/11/01, and the managing or assistant editor (can’t recall the finer point) of either Budget Travel or Conde Nast Traveler (again, even with coffee can’t pinpoint it) talked about how their October 2001 issued focused on travel in NYC. He told everyone there was nothing they could do because when we were hit, the magazine was basically printed.
      However, with the web – and perhaps Esquire outsources this part, it is easy to catch. And it sounds like they did…

    • Le Chiffre


    • Clete Torres

      Wow. I wonder how the ad exec felt when he saw that after 9/11… I can’t imagine what went through his/her mind.

  • http://www.youtube.com/v/o1eHKf-dMwo&hl=en_US&fs=1& Unicon™- PEACOCK DOWN !!!!!!

    I can’t believe they (or anyone) would do that WTF where they thinking?

  • therealguyfaux

    Forget for one moment (ONLY one) that it was from 9/11– WHO thinks it’s funny, seeing a man falling to his death from an office building, being juxtaposed with “Mak[e] your morning commute more stylish”?

    That can’t have been an editing mistake.

    • Texan357

      I will guiltily and honestly admit to a snicker… after I got over the initial horror.

      Look good on your way to work!

      • DiabloDawg

        We’ll remember to snicker if we ever hear about you being violently murdered asshat.

        • Clete Torres

          Lighten up, Francis. I’m certain he didn’t piss himself laughing over it.

    • E Quilibrate

      Given the context, I think you are correct. How could anyone think there
      might be a speck of humor therein. From my jaded perspective I think
      we had an instant view of a liberal mind.

  • AmericanLass

    Was it an accident or mockery?

    • AMERICAN Kafir™(KAdams)

      I’d call it, ‘pushing the envelope’.

  • Deebow

    Someone needs to be punched in the suck-hole over there. Repeatedly.

    • bungopony

      Daily.For the rest of the sonofahogf*cker’s life.

  • Texan357

    :^O …

    /me is completely nonplused

  • Amy

    Just a minute ago, Esquire tweeted:

    Relax, everybody. There was a stupid technical glitch on our "Falling Man" story and it was fixed asap. We're sorry for the confusion.— Esquire Magazine (@Esquiremag) September 11, 2013

    “Stupid technical glitch.” And nobody caught it? SMH.

    • DiabloDawg

      “Falling Man”? Beatches he along with everyone else were murdered.

    • EE Smith

      “Relax, everybody”? Seriously?

    • Le Chiffre

      That sounds worse!

    • Janice LEE

      It wasn’t confusion we were experiencing.

  • WhoMeToo

    O.O WoW…. Stupefying…………….. Doesn’t ANYBODY “proof” anything anymore???

  • Jack Deth


    Didn’t the left in New York and elsewhere scream bloody murder to have this photo destroyed immediately after September 11, 2001?

    And didn’t some equally wackadoodle group of artists create a statue of this to be placed in the well of Ground Zero?

    Just thought I’d ask.

  • OG_Locc

    Yeah. I’m sure this was totally an accident, just like when Politico put “HAHAHA” after the headline of 2 U.S. troops killed in Afghanistan awhile back.

    • ObamaFail

      Your username and picture made me laugh. I just got done playing San Andreas OG Loc missions just an hour or so ago.
      But of course Politico would find humor in US soldiers being killed in the Middle East. They think it’s funny any time the “peaceful Extremists” kill our men and women.

  • kayakingfatso

    I am sickened at how this could have been a mistake. Even more sickened by esquire’s “Relax, everybody” tweet.
    Their lack of compassion, their lack of outrage over this error is disgusting. I can’t even find the words… We are a desensitized nation at the worst of times, and politically correct asshats for issues that don’t matter.
    Truly sad.

    • SpaceRacer423

      I with you.
      I was more offended by Esquire’s reply than the mistake.
      “Relax everybody” doesn’t sound very apologetic.
      “Sorry about the mistake, click here to see the moving story behind the photo.”
      would have served much better.

      • kayakingfatso

        I agree. Their reply was gross. I know it’s supposed to be cool and trendy now to dismiss a professional attitude and get more on the same level with kids by using their text lingo, and being cool by having a shit attitude, etc., but their reply was not cool nor trendy.
        I didn’t lose a loved one, but I do grieve, and cry, still, for those who did.
        Because of your first comment, I did read the story written on the man in the photo, though the words were a bit blurry.

        • SpaceRacer423

          after the first couple paragraphs, the words got blurry for me too. I was going to blame the allergies, but the truth is, its a powerful piece.
          The “Falling Man” story is a fresh punch in the stomach that brings back the feelings of that day even more than the video replay of the towers falling.

  • Art_Fold

    Holy Shit!

  • SpaceRacer423

    It was a horrible mistake.

    If you look at @Esquiremag ‘s time line you’ll see that they were doing a story on the man in the photo.

    It appears that a ‘glitch’ or a careless employee put the photo in the wrong place.

    The story is actually very respectful: http://www.esquire.com/features/ESQ0903-SEP_FALLINGMAN?click=mid&src=spr_TWITTER&spr_id=1456_22845856

    • sambar2

      What wasn’t respectful was their response of “relax”, as if anyone was overreacting.

      • SpaceRacer423

        I actually just said that same thing in a reply above just seconds after your reply.
        Frankie says “relax.”
        People who accidently post photos of tragedies as fashion statements say “sorry about the mistake.”

        • sambar2

          Yeah, I saw your comment after. We’re on the same page.

  • http://mpj.co WhoDat

    Always a horrifying photo to see. And what a strange glitch.

    • DarkKnight2016

      It actually can happen. I have had it happen to me when I was creating a blog post once.

      • http://mpj.co WhoDat

        Yeah, those automatic related links widgets do weird things sometimes.

        • EE Smith

          I’m pretty sure Esquire Magazine would have a more sophisticated platform than WordPress or Blogger.

          • The Penguin #PublishThatSh*t

            Either way…check the sh*t before it’s posted ?

          • EE Smith

            “Layers and layers of fact-checkers and proof-readers”?
            #RealMedia vs. #JustABlogger

          • Clete Torres

            Not so much, huh?

  • DarkKnight2016

    I believe it was a technical glitch.

    • QueenB

      I believe it was because some moron doesn’t know the “preview before you publish” rule.

  • Shaun Strasser

    Esquire is nothing more than a anti american hate magazine any more people

  • OLLPOH ~ America

    Correcting this horrible, horrible thing by saying …”relax” is d e p l o r a b l e! We are still, frozen speechless and type again O..M..G!

  • Neecie

    Who do these people have managing their twitter account? A college intern? Relax… really?

  • BorderLine Guy

    I see where the former twitter man for KitsonLA landed…

  • putthehammerdown

    O K,… let’s everyone E/Mail the living crap out-a’ these ninnies, toot-sweet.
    “Relax” ? Someone’s sphincter need a real good tightening over there.
    Now is ‘that time’……..
    I linked to the Esquire editor in 3 mouse clicks just now, using the pages displayed in this article.
    Try it, you’ll be glad you did……..

  • The Penguin #PublishThatSh*t

    The mistake is one thing. The douchy “Relax Frances!” half-ass apology just makes it worse.

  • Maxx

    The photo placement, a mistake.
    The response to the mistake was not.

    And FWIW, I could care less how “stylish” my commute to work is you sanctomonious twit.

  • Bemani Dog

    Unbelievable. There is no way in Hades that was not a deliberate editorial choice.

    • AMERICAN Kafir™(KAdams)

      I know. Did they lay off their proofreaders(or people that approve of the layout…. whatever), or something?

  • AMERICAN Kafir™(KAdams)

    Anything for shock value, I suppose. How does that go? Better(easier?) to ask for forgiveness than permission?

    • Jack Deth

      It’s a shame the left might use “Gibbs’ Rules” when they are nearly tailor made for conservatives.

  • EE Smith

    Well, it got them lots of clicks.

  • http://www.nleomf.org/officers/ FlatFoot

    It’s condescending, Liberal elitist, and ill-informed Esquire Magazine ffs!

    People are shocked and awed by Esquire’s contrived avant-garde and their subsequent, ultimate c’est la vie…? On the very anniversary of 9/11? Really?

    This is what Liberal Lefty rags do at every opportunity. And this is Esquire’s opportunity on 9/11. There will now be literally thousands, perhaps tens of thousands, of new and unique clicks on their Rag of a Site due to their oh-so innocent and totally not contrived “glitch”. Seriously, mind astonished and mouth agape at this obvious par-for-the-course of the America hating Constitution loathing Left is disturbingly martyr’ish and no way to go through life, son. Eradicate it or learn to abide it already. The power is in your hands — the “customers” hands — not theirs! Don’t buy their swill. Don’t advertise on their rag. Don’t click to their site. No Money — No Monkey Business!

  • http://www.IKnowbo.com/ Slam1263

    11 September 1981.

    I received my first set of Camouflage Utilities. It was the second day of my training at MCRD San Diego.

    Twenty years later, I was on the phone to a friend from Platoon 2074, when he went silent, then he said; I have to go, turn on your TV, I have to go. His wife worked at WTC.

    We lost a couple of friends in Beirut, the Marines are a small force, you always knew someone when things went sideways, and Well I don’t know.

    I’m kind of an old fart, and have my own ways of dealing with things, I’ll be out in the garden for the rest of the day, pulling weeds, getting ready for winter.

    And that is the best analogy I can think of; Pull the weeds, get ready for Winter, and prepare for the blessings of Spring.

    I’ll be back to annoy people tomorrow.

    • OLLPOH ~ America

      Thank you for your service sir!

    • ChicagoJohn

      Thanks for your service, and your advice.

      • http://www.IKnowbo.com/ Slam1263

        It was my privilege to serve.

  • FaithColeridge33

    They new what they were doing. They just got more publicity for their magazine than they’ve had in decades.

    • JVC

      Totally agree, this was planned

  • FaithColeridge33

    This is still my favorite fail though.

    • Art_Fold

      Oh my!

    • therealguyfaux

      Don’t leave us in suspense– what happened after everyone noticed how closely the sketch-artist rendering matched the anchor? Anything?

      Did he get “the business” from his air-mates or, even worse, the cops?
      Did they ever catch the guy (assuming it WASN’T the anchor!)?
      Did they ever fire the board operator?

  • Unicorns and Rainbows

    “Relax everybody” Yep, sounds like a typical lib a$$hoIe apology. See, it’s all you people being uptight that’s the problem. What a POS rag.

  • Baba Ghanoush

    Why do I feel like that was no accident?

  • Janice LEE

    Hell is waiting for the person who posted that picture.

  • Marcy Cook

    OH Dear Heavenly Father, don’t let the relatives of that poor man see this photo.

    • Robyn

      It’s still hard for me to see any photo of the events of that day, but that photo stands beyond them all; even thinking about it right now makes me want to cry.

    • Robyn

      It’s still hard for me to see any photo of the events of that day, but that photo stands beyond them all; even thinking about it right now makes me want to cry.

  • pajamakat

    Relax ? Technical Glitch ? Sounds like they get their talking points from the WON.

    • Amy

      I surprised they didn’t chide us for getting all wee-wee’d up.

      • Pat_in_Colorado

        That’s exactly what they did with their “relax” non-apology

  • BeeKaaay

    stupid stupid stupid.

  • http://baldilocks-talking.blogspot.com/ Juliette Akinyi Ochieng

    RIP, Jonathan Briley, and all the rest of the victims of Islam.

  • PeteRFNY

    Esquire is one of the douscheist magazines out there so this is not a big surprise.

  • Pegon Zellschmidt

    Disgusting, including their callous response.

  • Karin_A

    “Relax everybody.” How tone-deaf can they be?

  • Clete Torres

    Complete morons.

  • OLLPOH ~ America

    Every anniversary we reflect and listen to Darrly Worley http://www.youtube.com/watch?v=p6yLQRF-cEU
    …and we know there are Osama replacements.

  • tops116

    If Twitter existed 12 years ago today, Esquire would’ve called the attacks “a stupid technical glitch” and told everyone to relax.

  • Shawn Fifield


    Just say you are sorry, it was a mistake and move on…..

    Relax? What an asinine remark.

  • Guest

    Translation: Relax everyone, we didn’t post any pictures of the true victims of terrorism! You know, the people committing them! Cause that’s who we libs really care about!

  • OLLPOH ~ America

    We are able to forgive transgressions. We will not forget. We will lead them on to the right journey, and we will make sure they too will not forget…

    Have You Forgotten

    • Trudy Hill

      Thank you for posting that, loved it.

  • JohnYuma

    “Relax” or “calm down, you idiots, you don’t understand anything and aren’t as sophisticated as we” is standard liberal way of saying “shut-up, we are smart, you are dumb, we are educated, you are ignorant…”

    • JohnYuma

      The ignorance and arrogance are both strong with Esquire…

  • Sunny Workman

    Our Falling Man story??? How about Corageous victim of 9/11, story????

  • RedSoloCup

    Another rag as useful as Rolling Stone.

  • Roger Skelton

    Esquire I hope your sales plummet down, down, and down like the person in the photo and then we can all relax at that. you should be ashamed or should I say “you should be shamed” for that photo on 9/11

  • bkeyser

    Come on. This doesn’t just happen. Someone had to know.

    • Right Wired

      I’ve been writing content and building websites for 15 years.

      You are correct. This doesn’t just happen – especially on a site with most likely 3-4 staff members, and a supervising editor or webmaster.

      Even if a dynamic content generator tool was involved, someone had to manually associate the picture of the falling man with the keywords morning, commute, work, stylish.

      Nothing happens manually. Nothing.

  • http://Twitter.com/jkerrysforehead John Kerry’s Forehead

    This is how these trolls are getting publicity these days. Sure it will piss people off, but it sells magazines, keeps people talking about it for a few weeks, gives MSM a shield to throw over Obobo’s failed policies for a few weeks.

    • USPatriot

      It will be forgotten by 8am on Sept. 12th.

  • TocksNedlog

    Weren’t all of those summer interns supposed to be gone by now?

  • Guest

    Does anybody here really believe it was not on purpose? (This is a serious question…I really want to know).

  • Matt Norcross

    At least they realized their mistake, that’s all I care about.

    • Jeremy

      it wasn’t a mistake.I believe this was intentional no one could screw up that bad on accident.

  • Terry

    I’ve been doing good all day today (9/11/13) but this picture just brought tears to my eyes, and not in a good way. The lack of compassion is stunning. I shall shortly log off and say another prayer for all who lost loved ones 12 years ago, and add to that prayer that God spare them all from having to see this awful picture. Hope I’m not too late.

  • Sakemoto

    Should change their name to Ward Churchill magazine.

  • Spinmamma

    Why would they use this photo at all?

  • Spinmamma

    Why would they use this photo at all?

  • Mark James

    Why are there no calls for this hideous woman to be fired? Imagine if this was on Limbaugh’s site? The left gets more appalling everyday.

  • ToyZebra

    No way that was done as a mistake.

    • Jeremy

      I don’t buy it either.This was intentional.

  • Pamela

    Esquire who?

  • Will Seay

    Ya I will relax as soon as your editorial staff relaxes at home being a FORMER editor…. give me a break you seriously are fucked up!


    WOW…………………….the so called college educated idiot editor seriously messed this one up beyond FUBAR!

  • John Leasure

    I suppose we can take them at their word it was a mistake. Still it fits with their curreny editorial policy. Note the “relax” as opposed to a real apology.

  • Renny

    I read that article today and was too interested in the story to notice. Too bad. It’s a great story. Read it.

  • Grace656

    If I had made that mistake I would be in tears and just horrified with myself – I would be making multiple apologies in the most sincere way possible. Have they figured out the falling man’s identity? I would feel compelled to apologize to his family personally.

  • Michael Rice

    What difference does it make anyway….

  • DisqusId2012

    Another magazine that I never wasted my time reading and never will.

  • George Blair

    People still read Esquire? Bunch of gay guys wearing clothes I wouldn’t wear if you paid me.

  • JR48

    Relax? It would be appropriate to throw yourself on the PR sword and beg for forgiveness.

    Their lack of apology tells you that this wasn’t an accident.

  • Conrad2010

    I guess low class is somewhat better than no class.

    To bad Esquire Magazine has neither.

  • http://www.conservativefiction.com/blog/author-pages/ Jamie Wilson

    Honest to God, I can’t figure out how that “technical glitch” could have happened. Where’s the story that pic was supposed to go to? It’s not the sort of picture you just leave laying around, casual-like. While it’s hard to believe someone could be so insensitive as to do this on purpose — I just don’t see any other explanation. Talk about disappointment with humanity.

  • Dwayne Jackson

    Seriously, Relax everybody? There was a stupid technical glitch.They just went from bad to worse.

  • Bud-Kathy Jones

    A magazine rag with no class or style. Very childish attempt to garner controversy. Can’t wait to see it go under.

  • Tim Underwood

    What a classless organization. Making fun of one of America’s greatest tragedy, for shame!!!

  • jimmy w mcphillips

    who the fck runs this rag? 13-yr-olds?

  • Cynthia Stormo

    I just finished watching the documentary on this photo on Hulu, it is very much worth the time. So sad to think of what those people were going through, and the terrible choice so many made. Please do watch the documentary.

  • Jeremy


  • Jeremy

    I never subscribed to this magazine and now I definitely never will.

  • Jeremy

    This was done intentionally.

  • Lance Brown

    Don’t tell me to relax you little shit. I’d slap the hell out of you if I knew what hole you were hiding in.

  • Douglas Morris

    a glitch, a mere technical difficulty,,no one was actually responsible for it, it’s just a mistake.. a HORRIFIC Mistake that should offer a far more polite apology and cost someone at least a few days pay for NOT doing the job of editing the website, probably facebooking instead. The lack of responsibility crowd has educated the masses on acceptable behavior and actions and taking responsibility for ones actions and behavior is something only their parents were concerned with,,not the “kool kids”

  • Christine Patrick

    I’ve worked at newspapers, so I understand how the wrong photo can appear next to a headline – What shocks & sickens me is their response, “relax everybody, it was a technical glitch”…really? This man was a victim of the worst crime ever perpetrated on American soil. He was murdered in cold blood by terrorists – the photo captures the last moments of this man’s life. A man whom I’m certain has a mother, father, brother, sister and maybe a wife and children, who will likely see this….and the most sensitivity they can muster is “relax”? When did we as a nation lose our fundamental humanity? I’m greatly saddened for the family of this man, and pray they never see this response…

  • miltfarrow

    Nothing unusual about the callousness of “the Madison Ave Elitists” – Just remember the Jokes that Bush and Cheny made about 9-11 and “WMD” ‘s -There isn’t a normal person in the entire ruling class. They are a bunch of madmen and sociopaths

  • mgrafius

    I’m sorry, but I thought it was funny.

    9/11 was tragic, but you have to learn to laugh or the terrorists win.

    The terrorists did a bad thing. Their goal was to fundamentally change this country.
    Guess what? They succeeded.

    • BeeKaaay

      Yeah, they allowed Marxists to take over.

  • BeeKaaay

    More proof of the heartless cold-blooded leftwingwackos who run Esquire. Just typical of leftwingwackoism.

  • pabarge

    to be honest, almost all magazine layouts online are done by software and are never pre-viewed by human eyes.

    • curmudgeoninchief

      That is a completely inadequate explanation, but maybe we should all just “relax” and accept that our mechanical masters were responsible, and therefore no human being should be held accountable. A nationally-read magazine like Esquire will not let a single half page ad out in its pages unless that ad is scrutinized for error, to prevent liability. I cannot believe that this was a mistake, or an oversight, not with the number of left-wing apparatchiks who still resent 9/11 as a subterfuge to re-elect George W. Bush.

  • jukin

    I don’t think it was a mistake. Some leftist did this on purpose. I have no doubt of this claim it fits the pattern.

  • jimmer123

    ‘…you f-ing f-s.’
    so apropos.

  • gman213

    Nothing like making a mistake even bigger by a dumb a$$ response…snarky f*&ks