Attempts to wring new revenue out of old media sometimes lead to surprises, like the come-on I just got for the Washington Post Wine Club.—
Brian Bergstein (@BrianBergstein) June 19, 2013
Bless. Their. Hearts.
The pitiful Washington Post has launched a wine club, and members get something WaPo readers don’t: “Satisfaction guaranteed.”
Nope, not The Onion.
Evidently the wine club operates “independently” of the newsroom. Missed opportunity?
INBOX: "The Washington Post Wine Club is operated independently of The Washington Post newsroom." Shame, that might have hooked me.—
Derek Willis (@derekwillis) June 19, 2013
James O’Keefe of Project Veritas has a better idea: