Agenda-free Forbes writer warns Publix that pro-lifers find its Mother’s Day ad touching

As Twitchy noted recently, what journalists choose to cover speaks volumes. It took a social media campaign to shame cable news into covering that “local crime story” involving the alleged killing and dismemberment of several newborns, and yet media watchdog Howard Kurtz was disturbed enough about former Bush press secretary Dana Perino doing a puff piece on the opening of the Bush presidential library to ask about the journalistic ethics involved.

So when Twitchy noted the positive reaction on Twitter to Publix’ touching Mother’s Day spot, which also caught the attention of pro-life site LifeNews, it was time for the press to go to work. Sure, the Gosnell trial is just another local crime story, and the Publix spot is just a regional TV commercial. But once pro-lifers began praising the spot, it was time for Forbes writer Clare O’Connor to make a call to Publix, just in case the chain wanted to “clarify” any misunderstandings.

What, this Tim Tebow tweet? Just straight-up business reporting as usual; no agenda at work here.

The result: a piece on headlined, “Supermarket Publix Denies Conservative Claims That Its Mother’s Day Ad Is Pro-Life.” Writes O’Connor, “All it took was one tweet from right-wing pundit Michelle Malkin to land a southern supermarket’s seemingly anodyne mother’s day ad at the center of a social media firestorm.” Wow, a bunch of viewers calling the spot “sweet” and “precious” and “adorable” — that was a social media firestorm?

Fact check: No, Malkin didn’t write that piece at LifeNews. Lauren Enriquez, another woman living in the 21st century, did, and she commended Publix — are you sitting down? — for acknowledging “the humanity and dignity” of the unborn baby. Yeah, definitely time to call Publix and give the company a chance to put out this firestorm before it gets out of hand.

It is a curious choice for an article; unless we missed something, didn’t reach out to Mountain Dew to let the company clarify the ad that really caused a social media firestorm — to the point where the company not only recalled the ad but also purchased ad space to apologize. (In retrospect, a Forbes contributor did conclude that Mountain Dew could benefit from the controversy and be seen as “edgy.”)


  • Red Fred

    Callin’ em out, every. single. time. Go Malkin.

    • Elaine

      I think she gave Publix a BOOST in customer sales. I loved the commerical and just because it shows a loving mother to be, these pro abortion idiots just can’t understand it! It’s pro life only because it’s about giving life, the same way we ALL get here!

      • conservativemomma

        I loved when the “born” child whispered to the “unborn” child. Both are children…just one is smaller and younger.

      • SineWaveII

        I think that the ad would have given them a boost, but the denial will now cost them most of it. And by time this is done that denial and the controversy will cause them to lose money.

    • V the K

      Does Clare really think her defense is credible? She may claim to be living in the “21c” but she’s living in denial if she thinks she fools anyone.

  • Lisa Dean

    The Publix ad is very touching. If you’re not a Mother, don’t want to be a Mother, believe in getting rid of anything (read:baby) that may cause you to become a Mother, then the ad doesn’t pertain to you. Move along smartly already. Will they cause such a stink if Publix decided to make a Father’s day ad?

  • grais

    Did she ask Publix if they’re pro-life or pro-choice? THAT would be unbiased reporting. She’s pretty transparent, isn’t she? Would she have mentioned her phone call at all if they’d said that the ad WAS pro-choice? I’d bet ‘no’.

    My guess is that Publix doesn’t want to touch this issue either way, and I don’t blame them.

  • John

    She’s a vile woman.

    • Sheldon Cooper

      Sex aside, the fact that she’s a liberal already established that fact.

    • TugboatPhil

      She’d like to remake the commercial where the little girl tells the baby her secret and then leaves the room. Then Mom looks at her belly and says, “Too bad you’ll never meet me. Kermit Gosnell & Barack Obama give me that “choice.”

  • camnpat

    “…No axe! Am pro-choice, obviously (am female living in the 21st c.)…”
    Pro choice writers can’t help themselves, can they?

    • annoyinglittletwerp

      I’m a female-last time I checked-living in the 21st century, but my son was born in the late 20th century. I guess to yokels like Claire, I don’t count.

      • camnpat

        If you are pro-choice then you are a woman living in the 21st century. If you aren’t then you may be a “female” but not a “woman” I guess (I can already hear Rod Serling’s voice narrating this…). Because apparently being a “woman” in the 21st century means you will be independent…. but think and do exactly what the collective wants you to.


        • annoyinglittletwerp

          The fembots couldn’t win-me-over when I was 17. At 42…

          • Dee

            Sadly, they never really “won me over” per se, but I did hang out with the femi-nazis in high school. I think I was just trying to be rebellious. I facebooked stalked some of them and they haven’t changed a bit since age 14, twenty years ago! How pathetic. Likes: Obama fan page/Political status: Liberal … Walking talking cliches they are, and yet they don’t get they’re a joke!

      • Dee

        I’m also a female living in the 21st century, and get this, have a son born in the 21st century! I hope Clare can put that in her pipe and smoke it! :)

    • $30423294

      Lil Miss Stompy Foot is mad because her pal Kermit got caught snipping infant’s skulls.

      The pro-choicy grrrrl’s had a bad day! :(

      • camnpat

        I guess. Although I don’t think she has such a thought for Gosnell. If you don’t grasp what this guy did you just think that he is no different than any other doctor out there. If you think there’s a moral relativity between what Gosnell did and any OBGYN doing a routine check then all you can conclude is that Gosnell is the victim since he wasn’t doing anything wrong.

        She certainly sees an issue with people giving praise to an ad that celebrates mothers, and motherhood and that, not matter your position, is nice and well done.

        • Grumpa Grumpus

          She can’t stand by & let anyone say nice things about Motherhood b/c she hates the concept.

          Obviously she’s externalized her hatred of her own mother.

    • Guest

      Not all women living in the 21st century believe that killing a baby is right. Just the whores who don’t want to take responsibility for banging a kid into the world. There aren’t many real men or real women left in the world. And liberals and their pro-murder agenda are proof of that.

  • CatHerder

    You can’t give ’em an inch, they’ll whip out the victim or racist card and hijack the discussion.

    • Grumpa Grumpus

      Ding! Ding!

  • 2ifbyT

    All Planned Parenthood ads are sanctioning murder.

    • Jeremy

      well said

  • JackD

    I read the super-feminest’s article and the Publix spokesman sounds like a cornered rat with her very defensive statement. Because she gave a “correct” reaction, Clueless Claire said the reaction was shock and bemusement in order to shield Publix from vile rants from the baby-killin’ party. Right now the Publix media director wishes the little girl had asked, ” Can the not-yet-human blob of tissue hear me?”


    How could one be a mother if she keeps on killing her babies?

    • Iris

      Well, once she’s pregnant, even if she kills her baby, she’s still a mother, just a mother of a dead child. Can’t imagine the guilt…

  • Sheldon Cooper

    I love Publix as a grocery chain. They’re clean, classy and you don’t have to deal with the Walmart crowd. These stupid liberals haven’t learned their lesson from Chik-Fil-A I guess.

  • Bemani Dog

    It’s very clearly a dog whistle. She had to point out the ad was “pro-life” in hopes of getting a rise out of her pro-choice buds

  • SpinMeNot

    Wow, they haven’t gotten any smarter while I’ve been at the baseball games … (season tickets) …

  • teamfrazzled

    WTH! Maybe Forbes really doesn’t get it but Mother’s Day is ONLY about the women who loved and raised their children -not women who found their existence inconvenient and killed them instead.

  • NCRelite

    shorter: she’s wizzing on our legs and telling us it’s raining

  • Jeremy

    don’t mess with Michelle Malkin

    • John Thomas “Jack” Ward III

      …And, DON’T MESS WITH PUBLIX! Jawamax 8<{D}

  • detroit19

    Thank you, Forbes writer, Clare O’Connor, for warning America against Publix’s pro-life campaign, Just think of all the human beings you’ve saved from taking their first breaths. It’s only choice when dead babies are the end result…I got it.

  • $30423294

    Wow, is Forbes seriously that bad?

    With rampant unemployment, and lots of people looking for jobs, stiff intellectual competition, they hired… that?

    • Zanshi

      I think Steve Forbes needs to do a little house cleaning re: his staff. This wasn’t an article about a retailer’s sales; It was about their alleged political stances.

  • Herman LaClair

    the phony outrage at being called out is precious, no?

    • Elaine

      It’s one reason we use the phrase, “Bless her little heart” haha

      • Grumpa Grumpus

        And here I thought it was an accurate assessment of the size of her shriveled little compassion….

  • redstilettos

    It’s a cute ad. Rabid pro-aborts, get over it!

    • $30423294

      They can’t get over it.

      Pro-choice is not an opinion. It is a mental obsession that consumes them and makes them hideous.

  • TarHeeled67

    About 50% of those unborn would also be “women living in the 21st Century” – if the libs weren’t so intent on murdering them first.

  • trixiewoobeans

    Dear Clare: If you go looking for trouble, you’re going to find it! You found it.

    • $30423294

      I wonder how many racial epithets lil miss stompy foot muttered under her foul breath as she pressed those little keys furiously?

      She’z a mad little pro-aborty grrrrl!

  • FaithColeridge33

    If she convinces everyone that all women are pro abortion Clare won’t have to feel guilty about her abortions.

    • Zefal

      So true.

  • Clayton Grant

    Publix owes Malkin a couple of carts full of groceries.

  • DavidKramer

    ahhhhhh, another win for the destruction of free speech, this lefty should be sooooo proud.

  • Zefal

    She can bring home the fetus, fry it up in a pan and never let you forget you’re a rightwing crazy man. Cause she’s a 21 century WOMAN – EnjoClare_OC

    • Zefal

      I’ve been blocked by miss o’connor on twitter. :-(

  • Mario Leone

    I love Publix, we always pick up groceries from there when we go to Hilton Head on vacation.

  • IceColdTroll

    God, ya gotta live the sanctimonious, disingenuous, “Why, it’s news and we’re just reporters doing our job,” pile of shi’ite, huh?

  • Gregg

    Regardless of how anyone feels, thus ad epitomizes Mother’s Day. What could be more representative of the day than a pregnant mother spending time with her young daughter?

  • Gary Freeman

    Of course liberals hate the idea of mothers day. They hate mothers day because the women who are appreciated on mothers day actually let their babies be born.

  • Jillane Kent

    Isn’t Mother’s Day, the very reason for the commercial, inherently a ‘pro life’ commemoration of the contributions mothers make to society?

  • CO2 Producer

    The Forbes headline says Publix denies that the ad “is pro-life.” But the actual quote from the spokeswoman Maria Brous wasn’t a denial of a “pro-life” message. Brous said there was “no anti-abortion message.”

    That’s a distinct difference. Neither Twitchy nor LifeNews praised the commercial because it was anti-abortion. They praised it for being pro-life, and Brous did not say the ad had no pro-life message. You have to wonder how O’Connor posed her inquiries to Brous.

    O’Connor called LifeNews an “anti-abortion” site that, as she states in the same sentence, is appropriating the ad for the “pro-life movement.” She interchanged the terms “anti-abortion” and “pro-life,” wanting to make it clear to her readers that pro-lifers are anti-abortionists, even though abortion had nothing to do with the commercial and nothing to do with Twitchy’s and LifeNews’ commentaries.

    From O’Connor’s article:

    Brous added that the spot will air all this week, having debuted this time last year without incident.

    Praise now becomes an “incident.” What kind of incident? Good? Bad? An incident for whom? Was that a direct quote, or was that O’Connor’s embellishment?

    Aside from the fact you just had to get to the bottom of the bad news that some people appreciated a positive message, yes, Clare, your choice of words in the article gave away your agenda, which was to paint conservatives in a bad light.

    • MyrmidoNOT

      Yup. It’s all about the “love”… (Love = Accentuate the Positive…)

      Clare’s view appears to be: “love, it’s all about the agenda”…
      (Why is the religion of the ‘agenda’ so intolerant??)

    • Grumpa Grumpus

      Good catch, and well said!
      This is a diagramming of how Proggies pollute the language to create an equivalence in the minds of their readers.

      • CO2 Producer

        Thanks, GG. Yes, they have many methods of manipulating the audience, and they’re not afraid to use them all.

    • IBXNJ

      The interesting thing is Publix ran this same ad LAST YEAR for Mother’s day and I don’t recall any of this buzz then. Like Publix great store!

  • Steve_J

    Maybe someday there will be a “Gosnell Day” for women like O’Connor

    • Golphin

      That would be 1/22/73.

  • BAW

    I wouldn’t be surprised if most people who call themselves “pro-choice” would also find the commercial “sweet” “touching” – you know, the reaction most people who have children, or like kids, or love their mom would. So my question is, How exactly do Pro-Abortion people react to the ad. Are they offended, upset, insulted, is it disturbing to them? (I guess it could be sad or depressing to women who have “aborted” their babies.) Should someone ask Planned Parenthood if they find the ad offensive or maybe just insensitive?

  • AaronHarrisinAlaska

    That is the world they actually live in. Where every thing is politically charged, and if its not it’ll be made to be.

  • kim

    maybe people should send tweets to Publix about how they feel maybe tomorrow’s story will be Publix deciding it is pro-life after all. Those unborn babies might be future Publix shoppers

    • John Thomas “Jack” Ward III

      GREAT THOUGHT, KIM! Jawamax 8<{D}

  • Rob Stevely

    Typical lib. I asked why its disappointing for Tim Tebow to stand by his beliefs while its ok for her to do the same and she blocked me #liberltolerance

  • perdogg

    It is a sad commentary where a writer for a magazine like Forbes uses an adjective as a noun. ‘Female’ is an adjective not a noun.

  • John Thomas “Jack” Ward III

    Claire, The ad Publix aired was a “SALUTE/TRIBUTE to the Value of Motherhood, and the presciousness of life.” It doesn’t matter what the Board members’ Politics are, they aired that ad because they espouse Family Values. And NOT the “Family Values” espoused by the Obama Administration or the Lame MSM. Jawamax 8<{D}

  • MarcusFenix

    O’Conner….taking up completely indefensible positions of thought, then trying to defend them, and believing anyone who uses those pesky things like “logic”, “facts”, “reason”, or “truth” are just idiots.

    I wouldn’t hire this woman to write an article about how to boil water, much less anything to do with retail articles.

  • DrEviler

    Why, oh why do conservatives (I’m Conservative) feel the need to call out every one of these f’n losers? I didn’t know who this worthless person was until I see this post on Twitchy. We continue to boost their image. Why not just make a run at their advertisers? Every time someone like Malkin or Loesch calls these obscure people out, they get a badge, and tens of thousands of new followers. Stop it. Enough is enough. I stopped visiting Malkin’s site because of it, and it appears I will soon stop visiting this one as well.

  • notenoughtime

    It’s a commerical that celebrates mothers and yet some in the media still have to dissect its message and purpose. Dissect Benghazi and Gosnell and then we can talk!

  • thehappyhedgehog

    Likely Publix felt the need to deny the ad was pro-life because of the rabid, hateful reactions of pro-lifers to the ad, ranting and raving that pro-choicers are evil. Pro-lifers always manage to screw things up for themselves.

  • KayGee

    Well, it looks like Publix needs to be confronted by happy warriors on twitter until they come clean and spill the TRUTH on EXACTLY where they stand with their ProLife agenda, or if they even have one, or if *shudders* they side with baby-killing libs. I can’t buy my milk and eggs until I know the TRUTH about Publix’s stance on abortion.

    • Dee

      I feel sorry for Publix. Ultimately, they’re in business to make a profit. They see the way America has voted in these last two Presidential elections (though personally, I don’t believe Obama REALLY won in 2012) and they have to cater to the the majority of people – which they believe are femi-nazi pro-aborts. Personally, I would have taken the risk and come clean with being pro-life. Sales may have been down temporarily (if at all) but people would still eventually patronize the place out of convenience. Like chik-fil-A… I’m not gay, but I were I would still go to Chik-fil-A, “it’s f’ing delicious!”

  • aliwilcox

    Yes–Publix should have said, “It’s pro-mom. Take that anyway you want.” Now, I will not go to Publix because they panicked at the thought of losing pro-choicers. Instead, they’ve lost pro-lifers…well, at least me.

    • KayGee

      #PublixTRUTH. We need to know the TRUTH about where publix stands on precious life!

  • medicinewomantwo

    Everday I meet people who make me grateful they aren’t in my family, she’s just another one. Obviously, her own mother made the wrong choice.

  • Right Wired

    Damn near every one one O’Connor’s tweets are biased. Do these reporters take us for morons?

  • Linda http://omega57.wordpress

    It has come to this…a commercial about a mom adn her daughter being excited and looking forward to the birth of a new child. Sad, sad, sad!

  • Ed Sullivan

    Yep the axe was grinding. Create a story where none exists. And I took it as a little bullying by the gal in the 21st century. Would have loved to hear her tone to Publix on the phone…probably like Darth Vader.

    • Mark81150

      Oh you can bet on it.. “Are you REALLY associating with these cave dwelling nutjobs?.. don’t you know Gosnel is our poster child for the 21st century?

      “you’re religious.. AREN’T YOU?”

      Clearly we can never know, but when her response is the nasty..”No axe! Am pro-choice, obviously (am female living in the 21st c.)”… you have to be insane NOT to see the insulting narrative this hack was setting.

      My wife and her sisters.. all brought up democrats, and all pro-life, very much live in this century..,.. you lil Miss nasty piece of work, are a moron. So no woman in her right mind can be pro-life?

      and you have no agenda?..

      what a delusional petty little worm.

  • BeeKaaay

    And the bloodthirsty leftwingwackos are at it again. How dare people actually think that NOT KILLING BABIES by RIPPING THEM FROM LIMB TO LIMB and that CHILDREN ACTUALLY HAVE HUMAN RIGHTS – such ideas are foreign to bloodthirsty leftwingwackos.

  • Stephanie Warren

    What a stupid thing o make an article about. She made a big stink out of a cute add.