Paul Harvey wins: Super Bowl ad tribute to farmers earns praise, nostalgia

RAM Trucks used the late, great radio broadcaster Paul Harvey’s famous “So God Made a Farmer” monologue for a powerful tribute ad during the Super Bowl. Viewers were moved — and sorely miss Harvey.

For the win!


And now you know the rest of the story.

  • thetawake

    Beautiful ad. Paul Harvey reminds me of my grandparents kitchen as a kid and his voice on that old Motorola radio of theirs probably helped shape my conservative mind. First ad this Super Bowl with heart and soul, even if was to push trucks.

    • Richard Marroquin

      you made me shed a tear there, because I have those same memories

    • aliwilcox

      The beauty of the sales part of that ad was to align Ram Trucks with the values, heart and goals of the farmer. Not a bad way to think about a company’s brand. (I’m in advertising)

  • Claire Adams

    This commercial, and hearing the great Paul Harvey, made me miss America. …and I am living in America. I want to recognize my country again.

    • BlueGood

      Never heard this before, I am deeply touched….YOU DO have a Great Country to fight for my American Friends….

      God I pray you will defeat O’Bama & the Leftoid tides…..

      Den Zegen………..(Blessing Without end….)

      • Joseph Wilson

        From me and some of my fellow americans I thank you for your encouragement and may you be blessed with Gods infinite wisdom .

        • BlueGood

          Thank you Joseph, we do share more than “the longest border protected by only friendship’.

          I have many Farmer friends here and I truly feel the same as Mr. Harvey so eloquently paid homage to them….

    • Captain Hammer

      Wish I could like this comment a thousand times! I couldn’t agree more.

      • RadicalRebelWhoMeToo

        I wish I could LIKE it 17 Trillion times.

    • Michael Buddy Elliott

      I miss the America that I grew up in. I feel this country is being taken down a path our forefathers did not intend it to

    • pajamakat

      Yes Claire. You are so right. I miss America also. I loved Paul Harvey. He was the best. He would be heartsick to see what’s going on today. God bless the farmers out there. I for one DO appreicate the fruits of your hard work.

    • tredglx

      I really miss Paul Harvey. I had heard his voice every Monday through Saturday for as long as I can remember, from high school on. Listened to him every day on the road in my truck, worried for him while he was off the air with throat trouble, and actually cried the day he left us.
      This commercial brought back that sense of loss, and made me miss him all over again.

  • Cozy Powell III

    God Bless Paul Harvey. THAT was powerful. It’s too bad the federal government neither loves or respects the farmer. Farmers exemplify what used to be the American spirit and work ethic. And true to form the government has done it’s best to crush him. I also love Paul Harvey’s “What is a Policeman Made of”. Awesome.

  • Michael Hernandez

    Love it…how brave of them to appreciate and celebrate traditional American values.. Oh, and they dared to mention G O D.

  • Eileen McMahon

    A great ad: the choice of stills, the use of Paul Harvey’s voice, a new generation gains a new appreciation for what is important in American life.

    • SanDiegoMerchantServices

      Part of a new generation

  • lillymckim

    Well done Paul Harvey and Dodge!

  • Peyton

    I thought it was a good commercial, but I also though its funny that most farmers would never drive a dodge.

    • tdpwells

      True. My gramps was all about Ford.

      • Peyton

        Ours mainly drive fords. We had some who loved the Cummins engine, but didn’t really wanna drive a Dodge.

    • Marty Lappin

      Really? Have 3 Dodge Cummins on the farm atm. A lot of other area farmers in our area also drive Dodge.

    • WisconsinPatriot

      I would wonder…..since when?? Around here it is pretty evenly split between the big three. Since the government motors debacle, the Ford percentage is growing, the Dodge percentage is growing and the gm percentage is dipping. We love the cummins products!

  • Ralphie85

    Our house got completely quiet! What a beautiful ad! The Budweiser Clydesdale was great too!

  • DoubleDotter

    That ad gives me chills. Hearing a tribute to God and him giving us Farmers is so much more inspiring than the Pop Culture Rot Gut.

  • KansasGirl

    Blurry screen.

  • lillymckim

    The hands of the farmers and the voice of Paul Harvey.

  • SanDiegoMerchantServices

    Barry and Michelle probably had no idea.

    • Mapache

      Farmers didn’t build that!

      • Joseph Wilson

        Then who did idiot ?

        • Ron Carter

          Settle down Joseph. That comment was directed at our current president’s speech about how government has helped us become successful rather than the people making America successful.

      • Kevin Krom

        What difference does it make?

    • pajamakat

      She probably rolled her eyes. This is so below either one of them.

  • Mapache

    Paul Harvey…..WE NEED YOU!

  • SanDiegoMerchantServices

    Perhaps Prius could do one for the leftists metrosexual male at Starbucks with a triple soy latte double foam

    • Johnny Blade

      I don’t even know what you said… lol

      • $35038462


    • Tessa

      In red skinny jeans. OMG they are the worst.

    • pajamakat

      Very good !!!!!!!

  • Ben Bollman

    Made me so proud to be a farmer and hearing Paul Harvey’s voice again about made me tear up

    • Ann Downs

      I’ve been a farmers wife for over 30 years and my sons are farmers also. There’s no better life than life in the country!

      • Johnny Blade

        The way God intended

      • Ben Bollman

        Reminded me of my Dad and Grandpa who were also both farmers and listening to Paul Harvey with them on the radio

      • pajamakat

        Thank you Ann. God bless our farmers and their families.

  • Linda

    With tears and a warmed heart, way to go dodge. Finally something worth listening to on TV. Those weathered hands !!!

  • Patriot077

    Hearing Paul Harvey and remembering my own Dad, a farmer whose hands were strong and sure. He could do just about anything. Man this commercial is overwhelmingly nostalgic!

  • DjWeideman

    I’m hoping the exposure this commercial got today will inspire some younger folks to seek out more of Paul Harvey’s words and maybe draw some inspiration of their own to try a little harder in life. Maybe not on the farm, but if all Americans took a bit more pride in their work, we might all try a little harder.

  • George Washington Mclintock

    Amazing. Had no idea who he was, but wow.

    • Jeff Miller

      get to know him, George! it will be well worth your time!

    • John Thomas “Jack” Ward III

      Paul Harvey was a News reader, Commentator, storyteller, farmer, husband, father and Grandfather, and a true American. He has aired his radio news and commentary shows since 1946, and is known for having an optimistic, uplifting point of view. If you want to know more, look him up on Google or Wikipedia. Jawamax 8<{D}

  • Brian Roastbeef

    Paul Harvey passed on to serve God in Heaven, February 28 2009. Nearly four years later he was still able to make my stomach tingle and love for America swell, and I am nowhere close to being a farmer. He is blessed that he didn’t have to experience the mess that has been made of it these past four years. We are blessed to have decades of his recordings to remind us of what we once had.

    Well done, Dodge, respect well earned.

    • rogueco

      Well done on the content of the commercial Dodge, but I will withhold my respect ( and any future business) until the $1.3 Billion lost on your bailout is repaid.

      A farmer always repays his debts… Chrysler, not so much.

      • texaswc

        Give them time…they are better than GM is these days…and Dodge only got a fraction of what GM got…

  • pearlcitysenior

    We had Paul Harvey to comfort and guide us. Now we have the likes of Piers Morgan and those other turds at MSNBC. Sad.

    • John Thomas “Jack” Ward III

      No matter how many Piers Morgans you have, they wouldn’t equal an nth of Paul Harvey! Jawamax 8<{D}
      (nth=very, very, VERY small amount)

  • Pat Smith Roberts

    on my facebook…..that’s the add we were talking about….LOVED IT!

  • Sean

    I wish I could have appreciated the richness and quality of Paul Harvey in my younger days. I miss “Rest of the Story” every night.

  • RadicalRebelWhoMeToo

    I miss the bravery, sacrifice, and wisdom of our Greatest Generation. (:^(

    • Txgirlinnh

      Me too. They were true Americans and their values are sorely needed in our country today.

  • Coltanaconda

    Best commercial i saw during Super bowl.

  • Joseph Wilson

    I grew up listening to Paul Harvey and always love what he had to say as each time he was spot on , and as he always said at the end of each of his broadcast ,,, And that’s the ,,,, end of the story ,,,, good day .
    sorry if I messed up his ending monologue but God bless and keep us safe for one more day , Your friend , Joseph .

    • Michael Jordan

      And now you know the rest of the story……..good day.

    • 97E

      Oh god! I do remember Paul Harvey now, from your use of “And that’s the … end of the story” line. I knew I had recognized the voice somewhere, but could not for the life of me recall (yay, brain damage!).

      Thank you!

  • Julie Stortz

    Should be best superbowl commercial but not even on Forbes list for a vote. So wrong. Dodge and Paul Harvey was best commercial hands down. It was the only time during superbowl party it was silent. Awesome. Great job.

  • Jeffrey Rutter

    Damn, I miss Paul Harvey!

  • Sam

    Wonderful ad, easily the most memorable of the night.

  • stepawn

    Loved the ad as a farmer. I was not sure if it would connect with anyone other than us involved in agriculture, but it looks like it did. I looked over at my wife during the ad and she was tearing up. Very powerful.

  • RobertKendrigan

    that was a good speech of his but this one is a better one..

  • bluefeather62

    God Bless you Paul Harvey! when i was little i use to listen to you on the radio…i miss that and you! and you hit it on the head about the farmers of America as usual with such elegance..and that’s the rest of the story!….

  • Triva Garcev

    Best commercial ever. Class. No loud blaring music or announcers, just the late great Paul Harvey telling the rest of the story!

  • MangyQuisling

    Very great tribute to the fiber of our country by a true National Treasure in Paul Harvey. I bet he is rolling in his grave watching from Heaven what the Commie-in-Chief is doing to the farmers and the rest of our country. Too bad we don’t have great highly respected Americans like Mr. Harvey around anymore that would tell the straight truth like he could!!!!

  • punkin7777

    How I miss Paul Harvey and how I miss America. America is no longer recognizable, she has become something our Founding Fathers fought against after the came to this land. They fought against socialism and communism and both are in our country taking over our once godly country and the type of people our Founding Fathers fought against are now in political power and they are voted in by the socialist and communist. We have let our Founding Fathers down, who fought against the same type of people that are in power in our country and the individual people who supported these type of people were not part of this country at the beginning and for decades. Our Founding Fathers are turning over in their graves because they see that what they fought for and fought against has been permitted to come into their country and taken over their country (our founding fathers fought against what is happening to our country, fought against the type of people who are in power in our country and didn’t allow the type of people into their country who would support such evilness in power or the type of wicked/evil people who would vote for what is in power now) and have kicked THE ONE TRUE GOD out of America; our founding Fathers gave a promise of what would happen when the American people have done this with THE ONE TRUE GOD and our punishment has come down on us for we have NOT KEPT GOD FIRST IN EVERYTHING AS WAS DONE WITH OUR FOUNDING FATHERS AND THE PROMISES THEY MADE WHILE IN OFFICE. AMERICA AND THE AMERICAN PEOPLE WILL REAP WHAT THEY HAVE SOWN, THEY HAVE KICKED GOD OUT OF GOVERNMENT, THE SCHOOLS, AND ALMOST OUT OF EVERY PART OF SOCIETY AND PRESIDENT WASHINGTON SPOKE MANY WORDS WHEN SACTIFYING AMERICA TO GOD AND WHAT WILL HAPPEN WHEN THAT STOPS……AND THE ATHEISTS ARE STOPPING THIS AND THE AMERICAN PEOPLE ARE NOT FIGHTING HARD ENOUGH TO STOP THIS BECAUSE THEY ARE NO DIFFERENT THAN THE WICKED ATHEISTS.

    • $36544368

      I read a comment some yahoo on YouTube made about the commercial. Their comment was that Dodge should be sued because they ‘forced religion’ down the throats of those who were watching the Super Bowl…made me ill…how incredibly sad…and of course that person missed the point…completely! I saw the commercial on YouTube…I loved seeing the kids and how happy and sweet they looked…some of those farmers looked incredibly wise, and very handsome, in spite of the ‘work wrinkles’ 😉 My family all come from Iowa, Kansas, and Nebraska…farm country…and while I’ve never had the opportunity to work on a farm (I was born in CA and have lived here all my life), it made me proud that I come from family that did.

    • $36544368

      I read a comment some yahoo on YouTube made about the commercial. Their comment was that Dodge should be sued because they ‘forced religion’ down the throats of those who were watching the Super Bowl…made me ill…how incredibly sad…and of course that person missed the point…completely! I saw the commercial on YouTube…I loved seeing the kids and how happy and sweet they looked…some of those farmers looked incredibly wise, and very handsome, in spite of the ‘work wrinkles’ 😉 My family all come from Iowa, Kansas, and Nebraska…farm country…and while I’ve never had the opportunity to work on a farm (I was born in CA and have lived here all my life), it made me proud that I come from family that did.

  • Dave Summers

    And made me proud of being part of the FFA

  • Theonethatknows

    The BEST ALL-TIME Super Bowl commercial!

  • Gregory Jenks

    That was the best AD all night I have seen it before and was moved then, had to turn up the volumn because I wanted everyone in my home to hear it. It reminds me of my Dad and my roots farmer deep down

  • $23629333

    My sister and her husband have a vineyard in the Finger Lakes area of New York state – and have had since the 1970s – and she’s always bemoaning the ever rising taxes and ever increasing red tape. With the way things are today – if she were starting out – she would never consider farming.

  • makaput

    Something from Paul harvey…”If I were thr devil”

  • Donald Koller

    What is sad is the department of agriculture has more employee’s than America has farmers.

  • Drew Longview

    It’s a tribute because the private farmer is going away. Government doesn’t think they are good for the environment and can’t be trusted to follow EPA regulations.

  • MargaretSwain

    I miss Paul Harvey, I miss America.

  • Ian Harty

    Love this country to the core of my being…this is the greatest nation ever concieved…I know this to be true because I,m not from here..God bless America

  • Pablo

    God made a Farmer…and then the government put him out of business.

  • George Murrey

    This was the best commercial. Paul Harvey always found the good in people and was always positive so matter what the situation.

  • JeffDunstan

    all i can say is that I wish paul harvey were still alive. we need a paul harvey in every generation

  • aliwilcox

    So why on earth do we need to fundamentally change America? My heart aches for the values of the America I was raised in. I wish my children knew what it was like.

  • peteee363

    the sad part is, those hard working farmers, who are successful, are in the direct crosshairs of the obama administration.

  • david christoph

    one thing Paul Harvey got wrong (0:25) is God did not intend for us to surrender our children to government schools to be indoctrinated by unionized “teachers” and Marxist ideologues.

    “And thou shalt teach (God’s commandments) diligently unto thy children, and shalt talk of them when thou sittest in thine house, and when thou walkest by the way, and when thou liest down, and when thou risest up.” (Deuteronomy 6:7)

    Woodrow Wilson bragged that the purpose of (“progressive”) “education” was to make a child as much unlike his father as possible.

    we don’t have to “go to town and stay past midnight at a meeting of the school board” in order to give our children the values-based education God intended.

  • precursor

    We live in the farm belt of Northern Colorado. Our farmers here are not HUGE farming operations. They do farming with their families. I see them out in the fields everyday. Farmers work harder than any other worker…And if you doubt that….Take a day and walk in the footsteps of a farmer. The Paul Harvey commercial was the best one of the night.

  • Tim Carl

    Good Day!

  • rivers

    Nostalgia for those days not too long ago when I used to hear The Rest of the Story at noon on WABC NY. I thought it was really corny until I didn’t anymore.

  • Joe W.

    I only have about 3.5 acres. But I tend to my chickens, ducks, geese, pigs, sheep, donkey, dogs, guineas, goats, birds and cat, as well as try to keep food on the table. Not an easy way to spend retirement, but a happier way I cannot imagine. Hangin’ out with God’s creatures from sunrise to sunset beats the hell out of commuting into a smelly old city and dealing with a messed up, greedy, Godless citizenry who are more concerned about Jay Z a Beyonce’s shenanigans than the perilous shape of their nation. Great commercial for a great product from a great American. “Paul Harvey….Good Day…”

    • Marcy Cook

      God bless you Joe W.

  • walterc

    Best ad of the Super Bowl. And better than most of the past 20 super bowls. IMO

  • MontanaGal

    Took me back to growing up in a small town, where the most popular club in high school was FFA (Future Farmers of America), and weekends were spent helping friends bring in the hay, help find lost calves, harvest their crops…

    It warmed my heart to learn that a Montana family was featured in the ad. Yes, God made a farmer. And farmers keep God in their lives.

  • pacman116

    Best commercial of the night IMO.

  • John Thomas “Jack” Ward III

    And on the Eighth day…God made a Farmer. GOODAY?! #PaulHarvey That man could even make bad news sound good….And talk of pulling miracles from disaster….A TRUE AMERICAN LEGEND! Jawamax 8<{D}

  • John Thomas “Jack” Ward III

    Does anyone know/remember when this originally aired? Jawamax 8<{D}

  • AmandaJeff Day

    “God made a farmer.” Then the government made subsidies, taxes, leases and the EPA and killed a good portion of the farming industry. It twangs my buds to see a commercial with GOD and farming both featured, but the reality is, farming would be a much greater force in the economy had the government stayed out of it. Loved the commercial. Still hate the government.

  • AmandaJeff Day

    “God made a farmer.” Then the government made subsidies, taxes, leases and the EPA and killed a good portion of the farming industry. It twangs my buds to see a commercial with GOD and farming both featured, but the reality is, farming would be a much greater force in the economy had the government stayed out of it. Loved the commercial. Still hate the government.

  • notenoughtime

    Great commercial and one that should be replayed daily and often. The Clydesdale and the Montana stain/Tide were also good. Sad testament though that are best days are behind us where work ethic and pride ruled the day. The future of our younger generations will lack the respect that we once had for the hardworking, family oriented traditions that have been chipped away by the liberal mindset that never will supply a bright future.

  • Jackbee33

    When saw the ad I said to the room that I just saw the best ad of the night hands down and I believe this ad ran well into the second half.

  • precursor

    My roots as well…Grew up in southern South Dakota. Both sides of my family were farmers. Both my grandfathers farmed……we now live in Northern Colorado in another farming community. The REAL farmers know what sweat and hard work is.

    Obama would like to abolish the Family Farmer. We need to ABOLISH OBAMA AND LIBERAL KOOKS!!


  • Maxx

    Bear with me folks….when I was overseas (God knows where), occasionally I would be near enough to an “Armed Forces Radio” to hear Paul Harvey. Short of standing at attention and saluting the flag during “colors,” that was probably the most “American” part of my day. He was a national treasure and that ad….wow. What can be more patriotic than Paul Harvey talking about the salt of this nation? I have no compunction noting the tear escaping my eye as that ad concluded last night. My guess I wasn’t the only one. We haven’t lost this country yet. Not by a long shot.

    –USN Ret

  • Kenny
  • texaswc

    Of course, the liberal side, the Washington post, didn’t even include this one in their top 5…on…the page loads and has the video and “The best ad from the big game is the one that helps feed America.” Then further down they have their “Results: See who won admeter” and shows the Clydesdale ad…a bit of contradiction maybe? Or maybe they see this as the best ad, but through the votes of favorites by users, it wasn’t rated so high….

    “Anheuser-Busch’s heart-tugging spot “Brotherhood” featuring a Clydesdale horse and his former owner took the 2013 USA TODAY Ad Meter title, winning by “a nose” over a wildly popular late-game spot from Procter & Gamble’s Tide brand.
    The rest of the Top 5: Chrysler’s RAM ad “Farmers” featuring a stirring monologue by the legendary radio voice Paul Harvey came in third, edging out the first of two user-generated submissions from Doritos (“Fashionista Dad”). Chrysler picked up a second Top 5 finish with JEEP at No. 5.

    The ad that might have earned the most buzz for the night — Go Daddy featuring Bar Rafaeli — finished at the bottom of the list.

    For the first time, the Ad Meter panel was opened up to anyone who wanted to register. More than 7,000 panelists logged in on Super Bowl Sunday to vote on ads. More coverage coming all week long.”

    Their admeter results:

    Anheuser-BuschHorse and trainer reunited —- 7.76
    TideMiracle Stain —- 7.75
    RAMFarmers —- 7.43

    Personally, I think the Farmer’s ad should be 1st and Clydesdale should be second…and the rest follow in whatever order is left…