Announcing the Nielsen Twitter TV Rating, a new way to measure engagement. Read more here: blog.twitter.com/2012/12/coming…—
Twitter Media (@twittermedia) December 17, 2012
The partnership between Twitter and the veteran TV ranking gurus at Nielsen has everyone on social media buzzing. The engagement ratings will be in place for the fall 2013 season. It’s big news. How big? Biiiiiig:
New TV metrics: Nielsen to measure TV show word of mouth on Twitter. It's finally being recognized as a BIG thing.
Some tongue-in-cheek and some serious predictions about the winners of this new system:
If advertisers are interested in these Nielsen Twitter TV ratings, Vampire Diaries and Supernatural could be on the air FOR-EV-ER.—
Carina MacKenzie (@cadlymack) December 17, 2012