Long story short: Don't beta-test an election.
—
John Ekdahl, Jr. (@JohnEkdahl) November 09, 2012
Among all of the finger-pointing going on in the wake of Mitt Romney’s Election Day loss, one object of blame isn’t even human. Project Orca, the Romney campaign’s proprietary get-out-the-vote software, is getting a lot of attention for failing the campaign when it was needed most.
@MisfitPolitics
Project Orca, Romney GOTV plus.
34K in 11 swings, 900 helpers in Boston Gahden http://t.co/ze8uqaCV—
Yosoyfiesta (@MurrayBueno) November 06, 2012

PBS was given a quick overview of Project Orca earlier this week. The software was to help volunteers keep track of who had voted and identify those who hadn’t for follow-up.
Close view of operation or orca for Ohio from the floor of Romney hq here in Boston #fb #electionnight http://t.co/9WZYQNmB—
Josiah Daniel Ryan (@JosiahRyan) November 06, 2012

RealClearPolitics’ Erin McPike broke the news of Orca’s floundering on election night, much to the delight of Obama campaign staffers.
According to GOP sources on the ground, Romney camp's "ORCA" turnout app has crashed, so they can't monitor their turnout operation.—
Erin McPike (@ErinMcPike) November 06, 2012
As an update: from another source in Boston, I'm told ORCA has been hacked, and those in charge of it are acting panicky at the moment.—
Erin McPike (@ErinMcPike) November 06, 2012
*ORCA, Romney turnout app *may* have been hacked; bottom line, GOP sources in several locales have confirmed something is amiss.—
Erin McPike (@ErinMcPike) November 06, 2012
#beached RT @ErinMcPike: According to GOP sources, Romney's "ORCA" turnout app has crashed, so they can't monitor their turnout operation.—
Joe Rospars (@rospars) November 06, 2012
This is why the Republican Party needs to do major outreach with Silicon Valley. ORCA is nothing short of a failure. We're being laughed at.—
Ali A. Akbar (@ali) November 06, 2012
John Ekdahl, a web designer and developer who had volunteered to work with Project Orca, gives his comprehensive analysis of Project Orca’s shortcomings today at Ace of Spades HQ, identifying a combination of technical and training issues, as well as flat-out communication failures. His conclusion:
So, the end result was that 30,000+ of the most active and fired-up volunteers were wandering around confused and frustrated when they could have been doing anything else to help. Like driving people to the polls, phone-banking, walking door-to-door, etc. We lost by fairly small margins in Florida, Virginia, Ohio and Colorado. If this had worked could it have closed the gap? I sure hope not for my sanity’s sake.
Others on Twitter concur with Ekdahl’s summary.
@JohnEkdahl Never got my “credentials” either. Conference call was absurd – They answered a q on whether you could wear a red shirt.—
(@MFB01826) November 08, 2012
@JohnEkdahl In CO, I never got credentials either; was turned away by two country party HQ's; called on Election day to work but no creds.—
Rob Atherton (@RCAther10) November 08, 2012
@michellemalkin @johnekdahl We never got packets so assumed they had more volunteers than they needed.—
Millie Landin (@millie_landin) November 08, 2012
@JohnEkdahl just read your piece on Orca. As an Orca from FL I can confirm your analysis. An epic fiasco. Rodolfo Milani—
Rod Milani (@rodomila) November 08, 2012
@JohnEkdahl me n others in NoVa never got a packet even tho I emailed HQ 3 times. couldve made other plans to help had I known in time—
KFerg (@SKS0711) November 08, 2012
@JohnEkdahl I was one of the 30K Orca vol. got my packet Mon nite. Was not allowed to observe nor was I ever able to connect to website.—
(@brauerda) November 08, 2012
@JohnEkdahl I too was sup. to help w/ Orca. No packet, no polling place, couldn't get through on phone. Sent multi emails req info. No help.—
Randy Ross (@Rosstaman) November 09, 2012
@JohnEkdahl Never received my materials either. Agree-huge waste of enthused volunteers. Local office knew little about Orca.—
Teresa Nowak (@lakelover22) November 08, 2012
@JohnEkdahl Thanks for sharing this. For days ahead of time I tried getting in touch with Orca HQ. No packet. No email. No call. I'm in VA.—
(@SpaceSherpa) November 09, 2012
@JohnEkdahl Had the exact same experience with ORCA. A clusterf**k of biblical proportions.—
GMF (@GMFuller1971) November 08, 2012
Ouch. For now, even more volunteers are tweeting their own stories of confusion and helplessness. Project Orca certainly can’t be held solely responsible for Tuesday night’s results, but the stories from volunteers show that much more has to be done to win future elections than field a candidate and hope for the best.
Okay, so ORCA sucked. Start working on something different NOW for 2014.—
RedBrightandTrue (@RedBrightandTru) November 09, 2012




















