NBC pays billions of dollars to give us coverage about the Olympics instead of actually showing, you know, the Olympics. #nbcfail—
Jason Davis (@davisjsn) July 29, 2012
NBC has united the world…in scorn, contempt, and mockery of its gaffe-plagued, stone-age Olympics coverage. Cutting the tribute to the 7/7 London Islamic terror victims from the network’s opening ceremonies coverage was just the tip of the iceberg. Yesterday, the #NBCFail hashtag erupted worldwide and showed no signs of let-up. Ridiculous tape delays, news/programming spoilers, arrogant tweets from former NPR executive-turned-NBC chief digital officer Vivian Schiller, geographic errors, and streaming woes have earned the peacock network global social media mockery.
Context: NBC’s ideal viewer is someone who doesn’t get sports text alerts, doesn’t appointment stream or get on Twitter.—
darren rovell (@darrenrovell) July 28, 2012
And yes, there’s even a new parody account: @NBCLiveFail!
What’s NBC’s response so far? NBC digital operations chief Vivian Schiller is showing the same tone-deaf arrogance that led to her resignation at NPR after being caught trashing conservatives on tape. Get her a gold medal for poor sportsmanship:
Schiller also re-tweeted approvingly NBC “senior community manager” Anthony Quintano’s excuse-making:
mmmm nobody is complaining that Ryan Lochte and Michael Phelps just spoiled audiences with their tweets.—
Anthony Quintano (@AnthonyQuintano) July 28, 2012
But Twitter users weren’t buying the self-serving CYA:
Heckuva job, Viv:
…the streaming of events online has gotten just as much #NBCfail action as the tape delay.According to Yahoo! Sports, slow-buffering feeds and freezing/dropping video were among the main complaints from viewers who tried to watch Saturday’s events live online.
“Located in central Europe, bordered to the north by Germany and the Czech Republic, to the west by Switzerland…”
Some viewers wonder if special NBC social media correspondent Ryan Seacrest will get around to covering his network’s Olympic disaster:
Watching the proud peacock crumble has become an even more entertaining sport than the Olympic competition itself. Ouch: