#NBCFail: Network's Olympic disaster earns global social media mockery; NBC exec Schiller disses 'whining'

NBC has united the world…in scorn, contempt, and mockery of its gaffe-plagued, stone-age Olympics coverage. Cutting the tribute to the 7/7 London Islamic terror victims from the network’s opening ceremonies coverage was just the tip of the iceberg. Yesterday, the #NBCFail hashtag erupted worldwide and showed no signs of let-up. Ridiculous tape delays, news/programming spoilers, arrogant tweets from former NPR executive-turned-NBC chief digital officer Vivian Schiller, geographic errors, and streaming woes have earned the peacock network global social media mockery.


And yes, there’s even a new parody account: @NBCLiveFail!

What’s NBC’s response so far? NBC digital operations chief Vivian Schiller is showing the same tone-deaf arrogance that led to her resignation at NPR after being caught trashing conservatives on tape. Get her a gold medal for poor sportsmanship:


Schiller also re-tweeted approvingly NBC “senior community manager” Anthony Quintano’s excuse-making:

But Twitter users weren’t buying the self-serving CYA:


Heckuva job, Viv:

…the streaming of events online has gotten just as much #NBCfail action as the tape delay.According to Yahoo! Sports, slow-buffering feeds and freezing/dropping video were among the main complaints from viewers who tried to watch Saturday’s events live online.

And the hits keep on coming. The “real reporters” at NBC can’t tell Australia from Austria:

“Located in central Europe, bordered to the north by Germany and the Czech Republic, to the west by Switzerland…”

Some viewers wonder if special NBC social media correspondent Ryan Seacrest will get around to covering his network’s Olympic disaster:

Watching the proud peacock crumble has become an even more entertaining sport than the Olympic competition itself. Ouch:

  • Lawrence C Spies

    So tired of the same coverage every year! hours of boring volleyball, or synced diving, nothing new! show some shooting sports, more table tennis, something else!! hours of boring stories, and commentary no one cares about! Show the events! Hope abc, cbs or fox covers it next time nbc has got to go!

    • https://twitter.com/dialarotor socially challenged

      Is Al Jezerra covering the Olympics, at least we’ll get the whole event interspersed with an NBC beheading.

    • TomJB

      Gotta admit, that table tennis match yesterday with the 16 year old against #2 in the world was exciting. Im even enjoying the rowing. NBC Olympics coverage is like MTV’s airing of actual music. Its all filler and when there is something, its heavily edited. You have 4 channels, air an entire event and post the schedule online! If you must have 1 edited channel to drone on and on with feel-good stories about athletes who have “overcome” thing thats really nothing special compared to what most of us have done, so be it, but raw sports on the other 3. sheesh

  • bartman99

    Mitt was right

    • http://www.facebook.com/johnba.ba.737 JohnBa Ba

      The dumbest comments get the highest ratings I guess. How ironic…

  • http://bleacherreport.com/users/535519-nick-p nick price

    Worst ever for NBC’s Olympic coverage

  • echarleen

    More proof that nothing run by the government is innovative. #NBCfail

    • LightSabre


  • http://twitter.com/cbcormany Carol Cormany

    I heard the results of the race where Michael Phelps came in 4th (being from MD that is a big deal for us). Well, I thought the race had already showed so I posted the results on my FB page and some of my friends said “why did you tell us the results, it is not on until 8:00 p.m. I felt awful but thought since it had been on the news it had already been played here.

  • $23438681

    My sports loving teenage athletes cannot watch NBC coverage.

    • WnSomeLsSome

      That is truly the sad part. This is what it should be about.

  • http://www.facebook.com/ross.feezor Ross Feezor

    It isn’t only the tape delays, it’s the horrible camera angles as well as the fact that they neglect to properly identify if an event is a quarter, semi or final. They mention it after the the event has begun.

  • Phil Kruse

    NBC has again shown you their true colors. They have nothing but disdain for their audience and will dictate what they want you to see and what conclusions they want you to have. Their coverage is on a par with their News reporting and that puts them in the basement.

    • Robert M. Finklea

      Not only that, but some of their commentators downplay American athletes at every turn.

  • http://www.facebook.com/bret.dunning Bret Dunning

    NBC = No Brains Commentators

  • duncantwn

    Hey Vivian, Where is Juan now that you need him again?

  • http://twitter.com/thetugboatphil TugboatPhil

    I’ve only watched a few events. Seems that every time I turn to NBC they are conducting a seemingly endless, in-studio interview or a “heartwarming” story about overcoming some personal struggle of an athlete.

    It’s not like they couldn’t have events going just about all the time without having to put in fillers.

  • http://twitter.com/Beregond Tom Reynolds

    NBC seems to excuse themselves by saying “But that’s how we’ve always done it!” I wonder how various NBC networks would react if a conservative defended doing (or not doing) something in a certain way because that was the way it had always been done?

    • http://www.facebook.com/johnba.ba.737 JohnBa Ba

      You’re comparing a TV network to a person? Huh? And way to generalize.. “doing/not doing”, “something”, “certain way”, “it”… So sad that’s how you have to try and make a point. Let me help: I think you were probably trying to say something like this: “all news networks are so leftist (except Fox, which is so awesome)” — right?

  • Jenn Oates

    I watched the opening ceremonies live here in England WITH NO COMMERCIALS.

    • Cordcutterguide

      And thanks to NBC many in the US looking at that same option.

    • TomJB

      I really hope DirecTV does a deal with some a European broadcaster in 2014

      • Larissa Stevenson

        What’s happening in 2014?

    • hellscaretaker

      As did I live in the uk and i couldnt understand why my US freinds on facebook where still watching the opening show….you lot missed a great show ..oh hang on you got another commercial break to….. (cut off for break)

  • http://www.facebook.com/pjcitro Paul J. Citro

    NBC= another dinosaur.

  • Joel A. Edge

    Please, get rid of beach volleyball. T&A for the Olympics. Regular volleyball is better.

    • Alarie Martin

      Seriously? That is the saving grace for THIS Olympics….

  • http://www.facebook.com/WetSteve Steve Jasse

    What’s with all of the NBC news and talking heads and those little “Inspirational” clips from various places around the country… I watched some of these and each time I was expecting to hear “I’m Barack Obama, and I approved this message”! Come On NBC leave the politicing out of Sports!

    • http://www.facebook.com/johnba.ba.737 JohnBa Ba

      I agree that those clip are ridiculous. What does that have to do with Obama, though? I mean really.. how about YOU try leaving the politicing out of sports, huh? Look at your comment… This whole article’s comments section is overridden with political whining and slant (overwhelmingly right, by the way). Let’s move on guys. Right and left can agree: NBC failed.. let’s leave it at that.

  • Karen Tracy

    I am not on twitter BUT so happy that I wasn’t the only one really mad about what NBC is doing, It’s just STUPID, LAME and IDIOTIC to NOT show the games live with all the technology available, as we are only a half day difference in time. It’s just a big fat FAIL on NBC’s part and they really should have known better in today’s world of technology!!! Excuses don’t work any more NBC executives, so quit making them.
    Two days in a row we get hours of cycling – Boring! How about some other sports that are happening?? Equestrian, Shooting, Archery ….has NBC heard of those sports??

    • creeper

      Equestrian? Somehow I doubt it. I suspect it will be a cold day in Hades when Ann Ronmey’s horse appears on MessyNBC.

      • freeinaz

        It will if the horse doesn’t place very well, then they (NBC) will take great pleasure in presenting that.

    • WnSomeLsSome

      Not only are they not showing games live. They are not even showing the most popular finals (ie swimming finals) replays even long after the prime time showing. The message is clearly that “you people” must pay your cable company AND place your eyeballs in front of our advertisers WHEN we tell you to or you will NEVER see a replay of the event you want to see.

    • TomJB

      Exactly! Its not like we are 12 hours off in time zones. Early morning here is the preliminary and early heats. Id much rather sit back at home in the AC out of the afternoon heat and watch the swimming finals and gymnastics around 2 or 3 pm. Some of us have to get up to work, NBC, and I’m not about to stay up past midnight because you get 10% more ad revenue for prime time.

      Also, you just know NBC is praying for some kind of disaster to befall the olympics. They outbid each other to get the scoop – then its like all space shuttle launches after Challenger, hoping for the money shot.

  • Donald Koller

    NBC is a total joke. I just watch the olympics next year. tee hee

  • AmericanSince1961

    I kind of understand the tape delay – to an extent, but my kids are really interested in the olympics – KIDS. At 7:00 PM EST Jeopardy was on, at 11:15 PM we saw the Chinese women rock swimming (400 m IM) and set a WORLD record, win a gold medal and a bronze medal and I had forced my 12-year-old Chinese girl to go to bed at 11:00. SERIOUSLY. If you’re going to tape delay for prime time viewing could we at least see the really good stuff in PRIME TIME????????????????????????? I don’t really think there’s an agenda here, but I do think they (NBC) are STUPID.

    • WnSomeLsSome

      It is calculated so that you will hang in there till the very end and be exposed to their advertisers.

      • TomJB

        Not exactly, its so we will be exposed to their advertisers at the times during which NBC can charge the most to show those advertisement.

  • radjahshelduck

    Time for a good conspiracy theory. NBC is sabotaging the Olympics out of spite because the IOC said no to Chicago even though President Obama personally appealed to them.

  • Blaise O’Connor

    NBC must believe that everyone is just dying to watch their prime time, tape delayed broadcasts. Those days are long over with. With all of the media outlets available world wide, it would only make sense if NBC ran all the events LIVE! What’s the big deal of London being five or more hours ahead of the USA? If NBC ran the events live, it would cut out lots of pathetic afternoon programs. I’m sure that NBC was really happy on Saturday, when virtually everyone knew about Michael Phelps finish, before it aired on NBC last night.

    • Russ

      especially on a saturday when everyone is home to watch…

  • SClanding

    Gee what did you expect by hiring the piece of crap Vivian Schiller. That loser gets fired from the worst network in America, NPR, for firing a minority because he rightly said he worries around strange acting Islamist and the dunces at NBC hired the harpy for something besides janitor.
    Geez, do you leftist twits ever not reward failure?

    • Nunaya Dambizness

      Ooh, wish I could “Like” your comment 1000 times!

      • LightSabre

        I love your moniker! LOL!

    • DebEast


    • freeinaz

      After watching some of the segments with Juan Williams on FOX, I’m not too sure firing him was all that much of a mistake.

  • Sean_in_Nyc

    To the majority who are not married to their mobile devices, this is not quite as tragic as you make it out to be.

  • James Hatt

    The Obama campaign is a failure all around.

  • http://www.facebook.com/profile.php?id=1597476066 Lisa Edward

    The Opening ceremonies were the worst I have ever seen NO VALUE china was better . Sooooo boring! BRITS ARE BORING PEOPLES SNOBBY with Green Teeth HYPER SENSITIVE AND coward JUST LIKE LIBTARD IN US AFRAID STAND UP FOR THEIR RIGHT IN THEIR OWN COUNTRY AND ARAB POPULATION WILL BE SCREW THEM…Romney was Right

  • http://pulse.yahoo.com/_ZA4URXM4LMINT6Q5FDBZ7VY3FA republicandrinkingtea


    • http://twitter.com/MAldin2012 M Aldin

      Independents are the only people with brains. Think for yourself and stop listening to Rush Limbaugh.

      • TomJB

        Nice projection Aldin. Just because you on the left let others dictate your talking points (like this one) doesn’t mean your opponents do too.

  • http://twitter.com/lazypadawan lazypadawan

    I found out Ryan Lochte won the gold medal yesterday around lunchtime after the news broke on TMZ and about two seconds later “Lochte” and “Phelps” were trending on Twitter. I live on the West Coast…NBC could have easily aired the race live! It was a Saturday!! Even if you weren’t on the internet all day and had no idea, NBC Nightly News put the race results at the top of the broadcast. Where I live that was two hours before NBC’s primetime coverage. WTF? Instead of hiring Vivian Schuller, maybe NBC should have hired Harvey Levin.

  • Larry

    I’ve been watching the boring women’s road race for over an hour and still they have not told the audience how long the race is. This si boring and lame.. Show us some other sports like Judo or badminton.

  • HonestC

    C’mon, NBC! There is absolutely no reason why you could not air these events LIVE! So what if some of them start at 3 am? Many people would stay up for them. Or . . . here’s a novel thought . . . people could DVR or tape those they want to see when they awaken. By showing tape-delayed events, you are really screwing up everything. With the way global media is nowadays, everyone knows the results before you air them. This is the worst Olympic coverage I have ever seen . . . and I am no “spring chicken.” Even your decision to edit the opening ceremonies was an extremely bad decision. NBC should never be allowed to cover the Olympics ever again!

  • stuckinIL4now

    I’d say I’m refusing to watch but the NothingButCrap network has inspired a real lack of interest which started about 6 weeks ago when they began bombarding us with those insidious endless Olympics-slanted commercials on all their networks which made me suddenly not want to watch.

  • Ian Thomas Hardin

    The silver lining is that because NBC won’t let me watch any of their streams because I don’t have cable/dish/etc., I found the wonderful streaming of the Olympics from BBC One & BBC Three. NBC can suck it :)

  • http://www.nleomf.org/officers/ FlatFoot

    NBC’s coverage of the Olympics has been a mess. They were running commercials 10 minutes at a time yesterday on all 4 of their Olympics coverage channels. They’d break from ongoing live coverage to do their commercials too. One moment it’s live coverage of an active event and the next moment they’re abruptly cutting off their own commentators mid-sentence with an instantaneous break for a plethora of commercials that were never less than 5 minutes in duration. When the coverage came back the scores were dramatically different or the event had even ended — and no end results were given! So, screw that. I freely chose to give NBC a temporary reprieve from my years long and ongoing personal boycott of their network channels so I could watch some of the Olympics. Well, I’m not watching these Olympics anymore — not even when I make a concerted effort to do so!

    I miss the old days when there was no monopoly on Olympics coverage when we actually had choices and more than one single solitary network carried live Olympics coverage.

    • freeinaz

      It will be surprising to see if NBC has any sponsors after this failure of coverage. Maybe they could rename the network the Barack Obama Network (BON)

      • http://www.facebook.com/johnba.ba.737 JohnBa Ba

        You’re not making any sense.. WTF does Obama have to do with this? Nice pic. Unbelievable.

    • TomJB

      “They’d break from ongoing live coverage to do their commercials too.”

      They’d break from their commercials to do live coverage. Fixed it for you FlatFoot! Great post.

  • DebEast

    Opening Ceremony: England’s greatest achievement is Nationalized Healthcare! Their’s is the biggest boondoggle on earth! Their doctors were threatening to STRIKE last month! Patients routinely die still awaiting needed surgeries!

  • DebEast

    And..the Olympic Opening Ceremony celebrates Nationalized Healthcare? What does that have to do with the Olympics — other than remind athletes to avoid injury in England. The wait for medical attention is too long.

  • Wigglesworth111

    They have Pat “I wanna lick your #@##&” O’Brien doing tennis.

  • freeinaz

    NBC, just a totally failed network all the way around. Surely they must be in contention for some type of award as the most failures. Maybe Andrea Mitchell and Chris Matthews will be able to turn the network around……hahahahahaha

  • Russ

    How about the 6 hours of non-stop coverage of a 200 mile bicycle race without cutting over to fencing, archery, tennis, equestrian… etc. etc.

  • $24161998

    This smells so badly of the abject failure that was NBC 20 years ago when they decided it would be a great idea to offer the Olympics via pay per view…

    All they’ve done since then is add MSNBC (epic fail), CNBC (eh, ok), ShopNBC (Invicta watches are cool), and NBC Sports Network (we’ll see)…not exactly screaming toward relevance with their hair on fire.

    Costas and Patrick are better than what they have been asked to do in this years coverage, and the people who make the decisions regarding what we see and when we see it should be shown the door sooner rather than later.

  • Melvin Hagerman

    The answer as to who did the screw-up at Hampden Park, Glasgow, when the South Korean flag was put on the videoboard next to the pictures and names…of the NORTH Korean women’s soccer team:

    Someone onsite used NBC’s Olympic database.