AMC Theatres (@AMCTheatres) July 21, 2012
In response to widespread rumors that it is banning costumes at movie theaters, the AMC Theaters chain took to Twitter to clarify its policies and interact with social media users and customers. The evolving statement now says that while masks and both fake and real weapons will be banned, costumes will still be permitted.
From AMC’s official statement:
3rd update: July 21, 2012, 5 p.m. CDT Contrary to media reports, costumes are not banned, but we will not admit guests with face-concealing masks and we will not allow fake weapons in the buildings. We want all our guests to feel comfortable at our theatres and we will be closely monitoring
2nd update: July 21, 2012, 2 p.m. CDT Kansas City, Mo. – AMC Theatres is deeply saddened by the Aurora tragedy. Movie going is part of our social fabric and this senseless act shakes us to our core. We’re reinforcing our security procedures with our theatre teams, which we cannot discuss in detail for obvious, safety reasons. Local law enforcement agencies, our landlords and their and our local security teams are stepping up nationwide to ensure we provide the safest environment possible for our guests. We couldn’t be more grateful for their collective support.
At this time, our show schedules circuit-wide will not change. We will not allow any guests into our theatres in costumes that make other guests feel uncomfortable and we will not permit face-covering masks or fake weapons inside our buildings. If guests wish to exchange or refund any tickets, we will honor our existing policy and do as our guests wish. We are taking necessary precautions to ensure our guests who wish to enjoy a movie this weekend can do so with as much peace of mind as possible in these circumstances.
AMC also made it clear that the company bans real weapons from its theaters.
Unfortunately, James Holmes didn’t follow the rule.