Excited to announce I'm joining @WSJ as director of social media and engagement!
—
Liz Heron (@lheron) March 15, 2012Looks like the Wall Street Journal just snatched up a new member for their social media team… right out of the New York Times’s office.
The news is bittersweet, as I'll miss my colleagues at @nytimes, for which I have the utmost respect. But thrilled for challenges ahead.—
Liz Heron (@lheron) March 15, 2012
Several current WSJ editors and one former WSJ editor took to twitter to express their happiness with the new hire.
welcome, @lheron! we're thrilled you are joining the @WSJ. I can't wait to start working together.—
Emily Steel (@emilysteel) March 15, 2012
Delighted to welcome @lheron to @wsj digital network as our new Director of Social Media and Engagement—
Raju Narisetti (@rajunarisetti) March 15, 2012
What a great move by the Journal in hiring @lheron, who's so brilliant and such a fantastic journalist. Nicely done, @rajunarisetti.—
Zach Seward (@zseward) March 15, 2012
However, NYT’s employees were decidedly less happy about the situation.
@lheron Horrors! Really sorry to lose you at the Times. You represent our future! Thanks for all you've taught me.—
Nicholas Kristof (@NickKristof) March 15, 2012
We're happy for you (but sad for us.) RT @lheron: Excited to announce I'm joining @WSJ as director of social media and engagement!—
Jim Roberts (@nytjim) March 15, 2012
Buzzfeed’s Ben Smith thinks it’s a smart move for the Wall Street Journal.
Big hire RT @lheron Excited to announce I'm joining @WSJ as director of social media and engagement!—
Ben Smith (@BuzzFeedBen) March 15, 2012
Poynter’s Steve Myers tweets out some insight on exactly why the WSJ hired “digital alchemist” Heron.
WSJ memo on @lheron, "digital alchemist," reveals she has discovered new biz model for news: turning tweets into gold! journ.us/wiidmR—
Steve Myers (@myersnews) March 15, 2012
She turns tweets into gold, eh? We’re surprised Ron Paul 2012 didn’t snatch her up first…